Rocky Brands Inc (RCKY) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Rocky Brands Inc stock (RCKY) is currently trading at $39.38. Rocky Brands Inc PE ratio is 13.18. Rocky Brands Inc PS ratio (Price-to-Sales) is 0.61. Analyst consensus price target for RCKY is $53.00. WallStSmart rates RCKY as Hold.
- RCKY PE ratio analysis and historical PE chart
- RCKY PS ratio (Price-to-Sales) history and trend
- RCKY intrinsic value — DCF, Graham Number, EPV models
- RCKY stock price prediction 2025 2026 2027 2028 2029 2030
- RCKY fair value vs current price
- RCKY insider transactions and insider buying
- Is RCKY undervalued or overvalued?
- Rocky Brands Inc financial analysis — revenue, earnings, cash flow
- RCKY Piotroski F-Score and Altman Z-Score
- RCKY analyst price target and Smart Rating
Rocky Brands Inc
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RCKY Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Rocky Brands Inc (RCKY)
RCKY trades at a significant discount to its Graham intrinsic value of $138.53, offering a 76% margin of safety — a level value investors typically seek before buying.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

Smart Analysis
Rocky Brands Inc (RCKY) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in peg ratio, price/sales, price/book. Concerns around market cap and return on equity. Fundamentals are solid but monitor weak areas for improvement.
Rocky Brands Inc (RCKY) Key Strengths (5)
Paying less than $1 for every $1 of annual revenue
Earnings per share surging 34.40% year-over-year
75.61% of shares held by major funds and institutions
Good growth relative to its price
Trading at 1.17x book value, attractively priced
Supporting Valuation Data
Rocky Brands Inc (RCKY) Areas to Watch (5)
Very thin margins with limited operational efficiency
Very thin margins, barely profitable
Micro-cap company with very limited liquidity and high volatility
Low profitability relative to shareholder equity
Modest revenue growth at 9.10%
Rocky Brands Inc (RCKY) Detailed Analysis Report
Overall Assessment
This company scores 61/100 in our Smart Analysis, earning a C+ grade. Out of 10 metrics analyzed, 5 register as strengths (avg 9.2/10) while 5 fall into concern territory (avg 2.8/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Price/Sales, EPS Growth, Institutional Own.. Valuation metrics including PEG Ratio (1.17), Price/Sales (0.61), Price/Book (1.17) suggest the stock is attractively priced. Growth metrics are encouraging with EPS Growth at 34.40%.
The Bear Case
The primary concerns are Operating Margin, Profit Margin, Market Cap. Growth concerns include Revenue Growth at 9.10%, which may limit upside. Profitability pressure is visible in Return on Equity at 9.20%, Operating Margin at 6.86%, Profit Margin at 4.62%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Operating Margin improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 9.20% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 9.10% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. Strengths and concerns are roughly balanced. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (Price/Sales, EPS Growth) and negatives (Operating Margin, Profit Margin). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
RCKY Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
RCKY's Price-to-Sales ratio of 0.61x trades 56% above its historical average of 0.39x (87th percentile), historically expensive. The current valuation is 31% below its historical high of 0.89x set in Aug 2018, and 663% above its historical low of 0.08x in Nov 2008. Over the past 12 months, the PS ratio has compressed from ~0.7x as trailing revenue scaled faster than the stock price.
Compare RCKY with Competitors
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Data-driven financial summary for Rocky Brands Inc (RCKY) · CONSUMER CYCLICAL › FOOTWEAR & ACCESSORIES
The Big Picture
Rocky Brands Inc operates as a stable business with moderate growth and solid fundamentals. Revenue reached 482M with 9% growth year-over-year. Profit margins are thin at 4.6%, typical for companies in this phase that are reinvesting heavily in growth.
Key Findings
Generating 17M in free cash flow and 18M in operating cash flow. Earnings are translating into actual cash generation.
What to Watch Next
Margin expansion: can Rocky Brands Inc push profit margins above 15% as the business scales?
Volatility is elevated with a beta of 2.57, so expect amplified moves relative to the broader market.
Sector dynamics: monitor FOOTWEAR & ACCESSORIES industry trends, competitive moves, and regulatory changes that could impact Rocky Brands Inc.
Bottom Line
Rocky Brands Inc offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About Rocky Brands Inc(RCKY)
NASDAQ
CONSUMER CYCLICAL
FOOTWEAR & ACCESSORIES
USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.