Aon PLC (AON)vsBrown & Brown Inc (BRO)
AON
Aon PLC
$358.30
-0.68%
FINANCIAL SERVICES · Cap: $75.65B
BRO
Brown & Brown Inc
$71.43
+0.35%
FINANCIAL SERVICES · Cap: $23.56B
Smart Verdict
WallStSmart Research — data-driven comparison
Aon PLC generates 164% more annual revenue ($17.58B vs $6.66B). AON leads profitability with a 22.3% profit margin vs 18.1%. BRO appears more attractively valued with a PEG of 1.51. BRO earns a higher WallStSmart Score of 75/100 (B).
AON
Buy54
out of 100
Grade: C-
BRO
Strong Buy75
out of 100
Grade: B
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 40 in profit
Large-cap with strong market position
Keeps 22 of every $100 in revenue as profit
Strong operational efficiency at 23.5%
Strong operational efficiency at 41.8%
Revenue surging 32.4% year-over-year
Reasonable price relative to book value
Areas to Watch
2.2% revenue growth
Elevated debt levels
Expensive relative to growth rate
Earnings declined 3.0%
Expensive relative to growth rate
Weak financial health signals
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AON
The strongest argument for AON centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 22.3% and operating margin at 23.5%.
Bull Case : BRO
The strongest argument for BRO centers on Operating Margin, Revenue Growth, Price/Book. Profitability is solid with margins at 18.1% and operating margin at 41.8%. Revenue growth of 32.4% demonstrates continued momentum.
Bear Case : AON
The primary concerns for AON are Revenue Growth, Debt/Equity, PEG Ratio. Debt-to-equity of 1.57 is elevated, increasing financial risk.
Bear Case : BRO
The primary concerns for BRO are PEG Ratio, Piotroski F-Score, Altman Z-Score.
Key Dynamics to Monitor
AON profiles as a value stock while BRO is a growth play — different risk/reward profiles.
AON carries more volatility with a beta of 0.68 — expect wider price swings.
BRO is growing revenue faster at 32.4% — sustainability is the question.
AON generates stronger free cash flow (363M), providing more financial flexibility.
Bottom Line
BRO scores higher overall (75/100 vs 54/100), backed by strong 18.1% margins and 32.4% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Aon PLC
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.
Brown & Brown Inc
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Brown & Brown, Inc. markets and sells insurance products and services in the United States, Bermuda, Canada, the Cayman Islands, Ireland, and the United Kingdom. The company is headquartered in Daytona Beach, Florida.
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