WallStSmart

Aon PLC (AON)vsCrawford & Company (CRD-B)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Aon PLC generates 1293% more annual revenue ($17.58B vs $1.26B). AON leads profitability with a 22.3% profit margin vs 1.9%. CRD-B appears more attractively valued with a PEG of 0.90. AON earns a higher WallStSmart Score of 58/100 (C).

AON

Buy

58

out of 100

Grade: C

Growth: 4.7Profit: 8.0Value: 5.7Quality: 4.5
Piotroski: 6/9Altman Z: 0.82

CRD-B

Buy

53

out of 100

Grade: C-

Growth: 5.3Profit: 5.5Value: 6.3Quality: 5.0
Piotroski: 3/9Altman Z: 2.62

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AON5 strengths · Avg: 8.8/10
Return on EquityProfitability
40.5%10/10

Every $100 of equity generates 41 in profit

Market CapQuality
$64.21B9/10

Large-cap with strong market position

Profit MarginProfitability
22.3%9/10

Keeps 22 of every $100 in revenue as profit

P/E RatioValuation
16.7x8/10

Attractively priced relative to earnings

Operating MarginProfitability
23.5%8/10

Strong operational efficiency at 23.5%

CRD-B2 strengths · Avg: 9.0/10
EPS GrowthGrowth
76.1%10/10

Earnings expanding 76.1% YoY

PEG RatioValuation
0.908/10

Growing faster than its price suggests

Areas to Watch

AON4 concerns · Avg: 3.3/10
PEG RatioValuation
2.324/10

Expensive relative to growth rate

Revenue GrowthGrowth
2.2%4/10

2.2% revenue growth

Debt/EquityHealth
1.643/10

Elevated debt levels

EPS GrowthGrowth
-3.0%2/10

Earnings declined 3.0%

CRD-B4 concerns · Avg: 3.3/10
P/E RatioValuation
25.1x4/10

Moderate valuation

Market CapQuality
$562.06M3/10

Smaller company, higher risk/reward

Profit MarginProfitability
1.9%3/10

1.9% margin — thin

Debt/EquityHealth
1.453/10

Elevated debt levels

Comparative Analysis Report

WallStSmart Research

Bull Case : AON

The strongest argument for AON centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 22.3% and operating margin at 23.5%.

Bull Case : CRD-B

The strongest argument for CRD-B centers on EPS Growth, PEG Ratio. PEG of 0.90 suggests the stock is reasonably priced for its growth.

Bear Case : AON

The primary concerns for AON are PEG Ratio, Revenue Growth, Debt/Equity. Debt-to-equity of 1.64 is elevated, increasing financial risk.

Bear Case : CRD-B

The primary concerns for CRD-B are P/E Ratio, Market Cap, Profit Margin. Thin 1.9% margins leave little buffer for downturns.

Key Dynamics to Monitor

AON carries more volatility with a beta of 0.66 — expect wider price swings.

AON is growing revenue faster at 2.2% — sustainability is the question.

AON generates stronger free cash flow (483M), providing more financial flexibility.

Monitor INSURANCE BROKERS industry trends, competitive dynamics, and regulatory changes.

Bottom Line

AON scores higher overall (58/100 vs 53/100), backed by strong 22.3% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Aon PLC

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.

Crawford & Company

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Crawford & Company provides outsourcing and claims management solutions for carriers, brokers, and corporations in the United States, United Kingdom, Europe, Canada, Australia, and internationally. The company is headquartered in Atlanta, Georgia.

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