Asure Software Inc (ASUR)vsGoPro Inc (GPRO)
ASUR
Asure Software Inc
$8.45
+0.72%
TECHNOLOGY · Cap: $244.03M
GPRO
GoPro Inc
$1.38
-1.43%
TECHNOLOGY · Cap: $226.94M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 266% more annual revenue ($568.59M vs $155.43M). ASUR leads profitability with a -5.4% profit margin vs -28.5%. ASUR appears more attractively valued with a PEG of 0.50. ASUR earns a higher WallStSmart Score of 50/100 (D+).
ASUR
Hold50
out of 100
Grade: D+
GPRO
Hold37
out of 100
Grade: F
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Revenue surging 23.2% year-over-year
Conservative balance sheet, low leverage
Growing faster than its price suggests
Areas to Watch
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
ROE of -5.0% — below average capital efficiency
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : ASUR
The strongest argument for ASUR centers on PEG Ratio, Price/Book, Revenue Growth. Revenue growth of 23.2% demonstrates continued momentum. PEG of 0.50 suggests the stock is reasonably priced for its growth.
Bull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bear Case : ASUR
The primary concerns for ASUR are EPS Growth, Market Cap, Piotroski F-Score.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Key Dynamics to Monitor
ASUR profiles as a growth stock while GPRO is a turnaround play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.44 — expect wider price swings.
ASUR is growing revenue faster at 23.2% — sustainability is the question.
ASUR generates stronger free cash flow (4M), providing more financial flexibility.
Bottom Line
ASUR scores higher overall (50/100 vs 37/100) and 23.2% revenue growth. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Asure Software Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Asure Software, Inc. provides cloud-based human capital management solutions in the United States. The company is headquartered in Austin, Texas.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
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