The Boeing Company (BA)vsHarte Hanks Inc (HHS)
BA
The Boeing Company
$210.45
+2.76%
INDUSTRIALS · Cap: $166.33B
HHS
Harte Hanks Inc
$4.20
-1.87%
INDUSTRIALS · Cap: $31.61M
Smart Verdict
WallStSmart Research — data-driven comparison
The Boeing Company generates 60689% more annual revenue ($94.00B vs $154.63M). BA leads profitability with a 2.6% profit margin vs -3.7%. HHS appears more attractively valued with a PEG of 1.19. BA earns a higher WallStSmart Score of 52/100 (C-).
BA
Buy52
out of 100
Grade: C-
HHS
Avoid33
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-69.4%
Fair Value
$124.25
Current Price
$210.45
$86.20 premium
Margin of Safety
-54.3%
Fair Value
$1.86
Current Price
$4.20
$2.34 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 40 in profit
Large-cap with strong market position
Safe zone — low bankruptcy risk
Reasonable price relative to book value
Areas to Watch
2.6% margin — thin
Operating margin of 0.0%
Premium valuation, high expectations priced in
Trading at 27.3x book value
Smaller company, higher risk/reward
Elevated debt levels
Weak financial health signals
ROE of -5.2% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : BA
The strongest argument for BA centers on Return on Equity, Market Cap. PEG of 1.47 suggests the stock is reasonably priced for its growth.
Bull Case : HHS
The strongest argument for HHS centers on Altman Z-Score, Price/Book. PEG of 1.19 suggests the stock is reasonably priced for its growth.
Bear Case : BA
The primary concerns for BA are Profit Margin, Operating Margin, P/E Ratio. A P/E of 73.6x leaves little room for execution misses. Debt-to-equity of 7.52 is elevated, increasing financial risk.
Bear Case : HHS
The primary concerns for HHS are Market Cap, Debt/Equity, Piotroski F-Score. Debt-to-equity of 1.57 is elevated, increasing financial risk.
Key Dynamics to Monitor
BA profiles as a value stock while HHS is a turnaround play — different risk/reward profiles.
BA carries more volatility with a beta of 1.21 — expect wider price swings.
BA is growing revenue faster at 8.0% — sustainability is the question.
BA generates stronger free cash flow (631M), providing more financial flexibility.
Bottom Line
BA scores higher overall (52/100 vs 33/100). Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Boeing Company
INDUSTRIALS · AEROSPACE & DEFENSE · USA
The Boeing Company is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide. The company also provides leasing and product support services.
Harte Hanks Inc
INDUSTRIALS · CONGLOMERATES · USA
Harte Hanks, Inc. is a customer experience company in the United States and internationally. The company is headquartered in Chelmsford, Massachusetts.
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