Baidu Inc (BIDU)vsE. W. Scripps Co Class A (SSP)
BIDU
Baidu Inc
$91.40
+0.89%
COMMUNICATION SERVICES · Cap: $33.74B
SSP
E. W. Scripps Co Class A
$3.16
+1.94%
COMMUNICATION SERVICES · Cap: $287.27M
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 5982% more annual revenue ($127.31B vs $2.09B). BIDU leads profitability with a -2.9% profit margin vs -58.0%. BIDU appears more attractively valued with a PEG of 0.85. BIDU earns a higher WallStSmart Score of 47/100 (D+).
BIDU
Hold47
out of 100
Grade: D+
SSP
Hold39
out of 100
Grade: F
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 91.3% YoY
Areas to Watch
Weak financial health signals
ROE of -1.4% — below average capital efficiency
Revenue declined 4.2%
Earnings declined 71.7%
Smaller company, higher risk/reward
Operating margin of 2.7%
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.85 suggests the stock is reasonably priced for its growth.
Bull Case : SSP
The strongest argument for SSP centers on EPS Growth.
Bear Case : BIDU
The primary concerns for BIDU are Piotroski F-Score, Return on Equity, Revenue Growth.
Bear Case : SSP
The primary concerns for SSP are Market Cap, Operating Margin, Piotroski F-Score. Debt-to-equity of 25.74 is elevated, increasing financial risk.
Key Dynamics to Monitor
SSP carries more volatility with a beta of 0.69 — expect wider price swings.
BIDU is growing revenue faster at -4.2% — sustainability is the question.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
BIDU scores higher overall (47/100 vs 39/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
E. W. Scripps Co Class A
COMMUNICATION SERVICES · BROADCASTING · USA
EW Scripps Company is a media company through a portfolio of local and national media brands. The company is headquartered in Cincinnati, Ohio.
Compare with Other INTERNET CONTENT & INFORMATION Stocks
Want to dig deeper into these stocks?