Baidu Inc (BIDU)vsE. W. Scripps Co Class A (SSP)
BIDU
Baidu Inc
$121.66
-9.75%
COMMUNICATION SERVICES · Cap: $41.21B
SSP
E. W. Scripps Co Class A
$3.41
+2.10%
COMMUNICATION SERVICES · Cap: $314.90M
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 5906% more annual revenue ($128.70B vs $2.14B). BIDU leads profitability with a 1.0% profit margin vs -4.6%. BIDU appears more attractively valued with a PEG of 0.68. SSP earns a higher WallStSmart Score of 48/100 (D+).
BIDU
Hold47
out of 100
Grade: D+
SSP
Hold48
out of 100
Grade: D+
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Generating 2.7B in free cash flow
Reasonable price relative to book value
Earnings expanding 91.3% YoY
Areas to Watch
ROE of 7.7% — below average capital efficiency
1.0% margin — thin
Weak financial health signals
Revenue declined 1.2%
Smaller company, higher risk/reward
Operating margin of 4.7%
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.68 suggests the stock is reasonably priced for its growth.
Bull Case : SSP
The strongest argument for SSP centers on Price/Book, EPS Growth.
Bear Case : BIDU
The primary concerns for BIDU are Return on Equity, Profit Margin, Piotroski F-Score. Thin 1.0% margins leave little buffer for downturns.
Bear Case : SSP
The primary concerns for SSP are Market Cap, Operating Margin, Piotroski F-Score. Debt-to-equity of 2.15 is elevated, increasing financial risk.
Key Dynamics to Monitor
BIDU profiles as a value stock while SSP is a turnaround play — different risk/reward profiles.
SSP carries more volatility with a beta of 0.73 — expect wider price swings.
BIDU is growing revenue faster at -1.2% — sustainability is the question.
BIDU generates stronger free cash flow (2.7B), providing more financial flexibility.
Bottom Line
SSP scores higher overall (48/100 vs 47/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
E. W. Scripps Co Class A
COMMUNICATION SERVICES · BROADCASTING · USA
EW Scripps Company is a media company through a portfolio of local and national media brands. The company is headquartered in Cincinnati, Ohio.
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