Alphabet Inc Class C (GOOG)vsE. W. Scripps Co Class A (SSP)
GOOG
Alphabet Inc Class C
$365.76
+0.45%
COMMUNICATION SERVICES · Cap: $4.34T
SSP
E. W. Scripps Co Class A
$3.41
+2.10%
COMMUNICATION SERVICES · Cap: $314.90M
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 19615% more annual revenue ($422.50B vs $2.14B). GOOG leads profitability with a 37.9% profit margin vs -4.6%. GOOG appears more attractively valued with a PEG of 1.47. GOOG earns a higher WallStSmart Score of 75/100 (B).
GOOG
Strong Buy75
out of 100
Grade: B
SSP
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+0.9%
Fair Value
$369.04
Current Price
$365.76
$3.28 discount
Intrinsic value data unavailable for SSP.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 33 in profit
Keeps 38 of every $100 in revenue as profit
Strong operational efficiency at 36.1%
Earnings expanding 82.0% YoY
Generating 10.1B in free cash flow
Reasonable price relative to book value
Earnings expanding 91.3% YoY
Areas to Watch
Moderate valuation
Trading at 9.3x book value
Smaller company, higher risk/reward
Operating margin of 4.7%
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 37.9% and operating margin at 36.1%. Revenue growth of 21.8% demonstrates continued momentum.
Bull Case : SSP
The strongest argument for SSP centers on Price/Book, EPS Growth.
Bear Case : GOOG
The primary concerns for GOOG are P/E Ratio, Price/Book.
Bear Case : SSP
The primary concerns for SSP are Market Cap, Operating Margin, Piotroski F-Score. Debt-to-equity of 2.15 is elevated, increasing financial risk.
Key Dynamics to Monitor
GOOG profiles as a growth stock while SSP is a turnaround play — different risk/reward profiles.
GOOG carries more volatility with a beta of 1.27 — expect wider price swings.
GOOG is growing revenue faster at 21.8% — sustainability is the question.
GOOG generates stronger free cash flow (10.1B), providing more financial flexibility.
Bottom Line
GOOG scores higher overall (75/100 vs 48/100), backed by strong 37.9% margins and 21.8% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →E. W. Scripps Co Class A
COMMUNICATION SERVICES · BROADCASTING · USA
EW Scripps Company is a media company through a portfolio of local and national media brands. The company is headquartered in Cincinnati, Ohio.
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