Baidu Inc (BIDU)vsZiff Davis Inc (ZD)
BIDU
Baidu Inc
$91.40
+0.89%
COMMUNICATION SERVICES · Cap: $33.74B
ZD
Ziff Davis Inc
$56.22
+1.68%
COMMUNICATION SERVICES · Cap: $1.90B
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 8753% more annual revenue ($127.31B vs $1.44B). ZD leads profitability with a 44.8% profit margin vs -2.9%. BIDU appears more attractively valued with a PEG of 0.85. ZD earns a higher WallStSmart Score of 61/100 (C+).
BIDU
Hold47
out of 100
Grade: D+
ZD
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BIDU.
Margin of Safety
+76.9%
Fair Value
$136.24
Current Price
$56.22
$80.02 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Reasonable price relative to book value
Keeps 45 of every $100 in revenue as profit
Earnings expanding 2632.0% YoY
Areas to Watch
Weak financial health signals
ROE of -1.4% — below average capital efficiency
Revenue declined 4.2%
Earnings declined 71.7%
Expensive relative to growth rate
Distress zone — elevated risk
Smaller company, higher risk/reward
ROE of 2.6% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.85 suggests the stock is reasonably priced for its growth.
Bull Case : ZD
The strongest argument for ZD centers on Price/Book, Profit Margin, EPS Growth. Profitability is solid with margins at 44.8% and operating margin at 4.2%.
Bear Case : BIDU
The primary concerns for BIDU are Piotroski F-Score, Return on Equity, Revenue Growth.
Bear Case : ZD
The primary concerns for ZD are PEG Ratio, Altman Z-Score, Market Cap.
Key Dynamics to Monitor
BIDU profiles as a turnaround stock while ZD is a declining play — different risk/reward profiles.
ZD carries more volatility with a beta of 1.02 — expect wider price swings.
ZD is growing revenue faster at -2.7% — sustainability is the question.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
ZD scores higher overall (61/100 vs 47/100), backed by strong 44.8% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
Ziff Davis Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
J2 Global, Inc. provides Internet services worldwide. The company is headquartered in Los Angeles, California.
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