Cracker Barrel Old Country Store (CBRL)vsMcDonald’s Corporation (MCD)
CBRL
Cracker Barrel Old Country Store
$33.54
+1.64%
CONSUMER CYCLICAL · Cap: $737.58M
MCD
McDonald’s Corporation
$279.84
+0.46%
CONSUMER CYCLICAL · Cap: $196.36B
Smart Verdict
WallStSmart Research — data-driven comparison
McDonald’s Corporation generates 717% more annual revenue ($27.45B vs $3.36B). MCD leads profitability with a 31.6% profit margin vs -0.1%. CBRL appears more attractively valued with a PEG of 1.56. MCD earns a higher WallStSmart Score of 55/100 (C-).
CBRL
Hold41
out of 100
Grade: D
MCD
Buy55
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+60.2%
Fair Value
$82.19
Current Price
$33.54
$48.65 discount
Margin of Safety
-85.8%
Fair Value
$150.63
Current Price
$279.84
$129.21 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Keeps 32 of every $100 in revenue as profit
Strong operational efficiency at 44.3%
Conservative balance sheet, low leverage
Large-cap with strong market position
Generating 1.7B in free cash flow
Areas to Watch
Expensive relative to growth rate
Grey zone — moderate risk
Smaller company, higher risk/reward
Operating margin of 0.1%
ROE of 0.0% — below average capital efficiency
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : CBRL
The strongest argument for CBRL centers on Price/Book.
Bull Case : MCD
The strongest argument for MCD centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 31.6% and operating margin at 44.3%.
Bear Case : CBRL
The primary concerns for CBRL are PEG Ratio, Altman Z-Score, Market Cap. Debt-to-equity of 2.70 is elevated, increasing financial risk.
Bear Case : MCD
The primary concerns for MCD are Return on Equity, Piotroski F-Score, PEG Ratio.
Key Dynamics to Monitor
CBRL profiles as a turnaround stock while MCD is a mature play — different risk/reward profiles.
CBRL carries more volatility with a beta of 1.30 — expect wider price swings.
MCD is growing revenue faster at 9.4% — sustainability is the question.
MCD generates stronger free cash flow (1.7B), providing more financial flexibility.
Bottom Line
MCD scores higher overall (55/100 vs 41/100), backed by strong 31.6% margins. CBRL offers better value entry with a 60.2% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Cracker Barrel Old Country Store
CONSUMER CYCLICAL · RESTAURANTS · USA
Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. The company is headquartered in Lebanon, Tennessee.
Visit Website →McDonald’s Corporation
CONSUMER CYCLICAL · RESTAURANTS · USA
McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.
Visit Website →Compare with Other RESTAURANTS Stocks
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