Cardlytics Inc (CDLX)vsWPP PLC ADR (WPP)
CDLX
Cardlytics Inc
$0.60
-1.92%
COMMUNICATION SERVICES · Cap: $36.41M
WPP
WPP PLC ADR
$17.70
-4.74%
COMMUNICATION SERVICES · Cap: $4.11B
Smart Verdict
WallStSmart Research — data-driven comparison
WPP PLC ADR generates 6317% more annual revenue ($13.55B vs $211.16M). WPP leads profitability with a -1.6% profit margin vs -44.8%. WPP earns a higher WallStSmart Score of 34/100 (F).
CDLX
Avoid27
out of 100
Grade: F
WPP
Avoid34
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for CDLX.
Margin of Safety
+68.9%
Fair Value
$58.87
Current Price
$17.70
$41.17 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Generating 1.7B in free cash flow
Areas to Watch
Smaller company, higher risk/reward
ROE of -356.0% — below average capital efficiency
Revenue declined 44.6%
Earnings declined 56.7%
Operating margin of 2.2%
Weak financial health signals
Expensive relative to growth rate
Revenue declined 8.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : CDLX
The strongest argument for CDLX centers on Debt/Equity.
Bull Case : WPP
The strongest argument for WPP centers on Free Cash Flow.
Bear Case : CDLX
The primary concerns for CDLX are Market Cap, Return on Equity, Revenue Growth.
Bear Case : WPP
The primary concerns for WPP are Operating Margin, Piotroski F-Score, PEG Ratio. Debt-to-equity of 2.69 is elevated, increasing financial risk.
Key Dynamics to Monitor
CDLX carries more volatility with a beta of 0.69 — expect wider price swings.
WPP is growing revenue faster at -8.3% — sustainability is the question.
WPP generates stronger free cash flow (1.7B), providing more financial flexibility.
Monitor ADVERTISING AGENCIES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
WPP scores higher overall (34/100 vs 27/100). Both earn "Avoid" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Cardlytics Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Cardlytics, Inc. operates an advertising platform within financial institutions' digital channels including online, mobile, email, and various real-time notifications in the United States and the United Kingdom. The company is headquartered in Atlanta, Georgia.
WPP PLC ADR
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.
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