Costco Wholesale Corp (COST)vsFitLife Brands, Inc. Common Stock (FTLF)
COST
Costco Wholesale Corp
$1,014.53
+1.59%
CONSUMER DEFENSIVE · Cap: $450.10B
FTLF
FitLife Brands, Inc. Common Stock
$9.25
-0.11%
CONSUMER DEFENSIVE · Cap: $88.09M
Smart Verdict
WallStSmart Research — data-driven comparison
Costco Wholesale Corp generates 351327% more annual revenue ($286.27B vs $81.46M). FTLF leads profitability with a 7.8% profit margin vs 3.0%. FTLF trades at a lower P/E of 14.9x. COST earns a higher WallStSmart Score of 61/100 (C+).
COST
Buy61
out of 100
Grade: C+
FTLF
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for COST.
Margin of Safety
-5.4%
Fair Value
$13.44
Current Price
$9.25
$4.19 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Safe zone — low bankruptcy risk
Every $100 of equity generates 30 in profit
Conservative balance sheet, low leverage
Revenue surging 21.5% year-over-year
Earnings expanding 45.5% YoY
Revenue surging 72.6% year-over-year
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
3.0% margin — thin
Operating margin of 3.7%
Expensive relative to growth rate
Premium valuation, high expectations priced in
Smaller company, higher risk/reward
7.8% margin — thin
Elevated debt levels
Earnings declined 23.8%
Comparative Analysis Report
WallStSmart ResearchBull Case : COST
The strongest argument for COST centers on Market Cap, Altman Z-Score, Return on Equity. Revenue growth of 21.5% demonstrates continued momentum.
Bull Case : FTLF
The strongest argument for FTLF centers on Revenue Growth, Altman Z-Score, P/E Ratio. Revenue growth of 72.6% demonstrates continued momentum.
Bear Case : COST
The primary concerns for COST are Profit Margin, Operating Margin, PEG Ratio. A P/E of 52.6x leaves little room for execution misses. Thin 3.0% margins leave little buffer for downturns.
Bear Case : FTLF
The primary concerns for FTLF are Market Cap, Profit Margin, Debt/Equity.
Key Dynamics to Monitor
COST profiles as a growth stock while FTLF is a hypergrowth play — different risk/reward profiles.
COST carries more volatility with a beta of 0.98 — expect wider price swings.
FTLF is growing revenue faster at 72.6% — sustainability is the question.
COST generates stronger free cash flow (1.7B), providing more financial flexibility.
Bottom Line
COST scores higher overall (61/100 vs 51/100) and 21.5% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Costco Wholesale Corp
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Costco Wholesale Corporation (doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only (needing a membership to shop there) big-box retail stores. As of 2020, Costco was the fifth largest retailer in the world, and the world's largest retailer of choice and prime beef, organic foods, rotisserie chicken, and wine as of 2016.
Visit Website →FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company is headquartered in Omaha, Nebraska.
Visit Website →Compare with Other DISCOUNT STORES Stocks
Want to dig deeper into these stocks?