Campbell’s Co (CPB)vsKraft Heinz Co (KHC)
CPB
Campbell’s Co
$20.81
-0.48%
CONSUMER DEFENSIVE · Cap: $6.20B
KHC
Kraft Heinz Co
$21.51
+0.89%
CONSUMER DEFENSIVE · Cap: $25.24B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 149% more annual revenue ($24.94B vs $10.04B). CPB leads profitability with a 5.5% profit margin vs -23.4%. CPB appears more attractively valued with a PEG of 0.55. CPB earns a higher WallStSmart Score of 57/100 (C).
CPB
Buy57
out of 100
Grade: C
KHC
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-134.4%
Fair Value
$12.51
Current Price
$20.81
$8.30 premium
Intrinsic value data unavailable for KHC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Growing faster than its price suggests
Reasonable price relative to book value
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Areas to Watch
Distress zone — elevated risk
5.5% margin — thin
Revenue declined 4.5%
Earnings declined 17.2%
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : CPB
The strongest argument for CPB centers on P/E Ratio, PEG Ratio, Price/Book. PEG of 0.55 suggests the stock is reasonably priced for its growth.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : CPB
The primary concerns for CPB are Altman Z-Score, Profit Margin, Revenue Growth.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
CPB profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
KHC carries more volatility with a beta of 0.01 — expect wider price swings.
KHC is growing revenue faster at -3.4% — sustainability is the question.
KHC generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
CPB scores higher overall (57/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Campbell’s Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Campbell Soup Company, doing business as Campbell's, is an American processed food and snack company.
Visit Website →Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
Compare with Other PACKAGED FOODS Stocks
Want to dig deeper into these stocks?