Campbell’s Co (CPB)vsKraft Heinz Co (KHC)
CPB
Campbell’s Co
$21.00
+0.29%
CONSUMER DEFENSIVE · Cap: $6.52B
KHC
Kraft Heinz Co
$24.60
+0.86%
CONSUMER DEFENSIVE · Cap: $29.53B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 156% more annual revenue ($24.90B vs $9.74B). CPB leads profitability with a 4.1% profit margin vs -13.6%. CPB appears more attractively valued with a PEG of 0.56. CPB earns a higher WallStSmart Score of 65/100 (C+).
CPB
Buy65
out of 100
Grade: C+
KHC
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+28.3%
Fair Value
$40.89
Current Price
$21.00
$19.89 discount
Margin of Safety
+14.7%
Fair Value
$29.30
Current Price
$24.60
$4.70 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 86.4% YoY
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Reasonable price relative to book value
Growing faster than its price suggests
Areas to Watch
4.1% margin — thin
Elevated debt levels
Weak financial health signals
Revenue declined 7.9%
ROE of -9.4% — below average capital efficiency
Revenue declined 1.4%
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : CPB
The strongest argument for CPB centers on EPS Growth, PEG Ratio, P/E Ratio. PEG of 0.56 suggests the stock is reasonably priced for its growth.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : CPB
The primary concerns for CPB are Profit Margin, Debt/Equity, Piotroski F-Score. Debt-to-equity of 1.85 is elevated, increasing financial risk. Thin 4.1% margins leave little buffer for downturns.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, Altman Z-Score.
Key Dynamics to Monitor
CPB profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
KHC carries more volatility with a beta of 0.08 — expect wider price swings.
KHC is growing revenue faster at -1.4% — sustainability is the question.
KHC generates stronger free cash flow (893M), providing more financial flexibility.
Bottom Line
CPB scores higher overall (65/100 vs 57/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Campbell’s Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Campbell Soup Company, doing business as Campbell's, is an American processed food and snack company.
Visit Website →Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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