General Mills Inc (GIS)vsThe Kraft Heinz Company (KHC)
GIS
General Mills Inc
$34.08
-1.93%
CONSUMER DEFENSIVE · Cap: $17.67B
KHC
The Kraft Heinz Company
$24.52
-1.64%
CONSUMER DEFENSIVE · Cap: $28.29B
Smart Verdict
WallStSmart Research — data-driven comparison
The Kraft Heinz Company generates 36% more annual revenue ($24.90B vs $18.30B). GIS leads profitability with a -4.9% profit margin vs -13.6%. KHC appears more attractively valued with a PEG of 0.99. KHC earns a higher WallStSmart Score of 57/100 (C).
GIS
Hold42
out of 100
Grade: D
KHC
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GIS.
Margin of Safety
+13.9%
Fair Value
$29.01
Current Price
$24.52
$4.49 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Reasonable price relative to book value
Growing faster than its price suggests
Areas to Watch
Grey zone — moderate risk
Elevated debt levels
Expensive relative to growth rate
ROE of -12.0% — below average capital efficiency
ROE of -9.4% — below average capital efficiency
Revenue declined 1.4%
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : GIS
The strongest argument for GIS centers on Price/Book.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Debt/Equity, PEG Ratio. Debt-to-equity of 1.83 is elevated, increasing financial risk.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, Altman Z-Score.
Key Dynamics to Monitor
KHC carries more volatility with a beta of 0.11 — expect wider price swings.
KHC is growing revenue faster at -1.4% — sustainability is the question.
KHC generates stronger free cash flow (893M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KHC scores higher overall (57/100 vs 42/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
The Kraft Heinz Company
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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