General Mills Inc (GIS)vsKraft Heinz Co (KHC)
GIS
General Mills Inc
$37.01
-1.31%
CONSUMER DEFENSIVE · Cap: $20.67B
KHC
Kraft Heinz Co
$21.57
-0.87%
CONSUMER DEFENSIVE · Cap: $26.88B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 33% more annual revenue ($24.94B vs $18.78B). GIS leads profitability with a 13.5% profit margin vs -23.4%. KHC appears more attractively valued with a PEG of 0.99. GIS earns a higher WallStSmart Score of 56/100 (C).
GIS
Buy56
out of 100
Grade: C
KHC
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-56.0%
Fair Value
$31.42
Current Price
$37.01
$5.59 premium
Intrinsic value data unavailable for KHC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 27 in profit
Reasonable price relative to book value
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Areas to Watch
Grey zone — moderate risk
Weak financial health signals
Expensive relative to growth rate
Revenue declined 7.2%
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : GIS
The strongest argument for GIS centers on P/E Ratio, Return on Equity, Price/Book.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Piotroski F-Score, PEG Ratio.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
GIS profiles as a declining stock while KHC is a turnaround play — different risk/reward profiles.
KHC carries more volatility with a beta of 0.01 — expect wider price swings.
KHC is growing revenue faster at -3.4% — sustainability is the question.
KHC generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
GIS scores higher overall (56/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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