Creative Realities Inc (CREX)vsSonos Inc (SONO)
CREX
Creative Realities Inc
$4.09
-0.25%
TECHNOLOGY · Cap: $39.36M
SONO
Sonos Inc
$13.62
-7.20%
TECHNOLOGY · Cap: $1.68B
Smart Verdict
WallStSmart Research — data-driven comparison
Sonos Inc generates 2187% more annual revenue ($1.46B vs $63.85M). SONO leads profitability with a 1.6% profit margin vs -29.9%. SONO earns a higher WallStSmart Score of 45/100 (D+).
CREX
Hold43
out of 100
Grade: D
SONO
Hold45
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+2.5%
Fair Value
$3.24
Current Price
$4.09
$0.85 discount
Margin of Safety
-34.9%
Fair Value
$12.23
Current Price
$13.62
$1.39 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Revenue surging 67.9% year-over-year
Earnings expanding 87.5% YoY
Conservative balance sheet, low leverage
Areas to Watch
Smaller company, higher risk/reward
Elevated debt levels
Weak financial health signals
ROE of -46.4% — below average capital efficiency
Smaller company, higher risk/reward
ROE of 6.2% — below average capital efficiency
1.6% margin — thin
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : CREX
The strongest argument for CREX centers on PEG Ratio, Revenue Growth. Revenue growth of 67.9% demonstrates continued momentum. PEG of 0.48 suggests the stock is reasonably priced for its growth.
Bull Case : SONO
The strongest argument for SONO centers on EPS Growth, Debt/Equity.
Bear Case : CREX
The primary concerns for CREX are Market Cap, Debt/Equity, Piotroski F-Score. Debt-to-equity of 1.70 is elevated, increasing financial risk.
Bear Case : SONO
The primary concerns for SONO are Market Cap, Return on Equity, Profit Margin. A P/E of 82.8x leaves little room for execution misses. Thin 1.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
CREX profiles as a hypergrowth stock while SONO is a value play — different risk/reward profiles.
SONO carries more volatility with a beta of 1.94 — expect wider price swings.
CREX is growing revenue faster at 67.9% — sustainability is the question.
CREX generates stronger free cash flow (-2M), providing more financial flexibility.
Bottom Line
SONO scores higher overall (45/100 vs 43/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Creative Realities Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Creative Realities, Inc. provides digital marketing technology solutions to retail companies, individual retail brands, businesses, and other organizations in the United States and Canada.
Sonos Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Sonos, Inc. designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and Asia Pacific. The company is headquartered in Santa Barbara, California.
Compare with Other SOFTWARE - APPLICATION Stocks
Want to dig deeper into these stocks?