Deere & Company (DE)vsFranklin Electric Co Inc (FELE)
DE
Deere & Company
$675.74
+0.87%
INDUSTRIALS · Cap: $182.20B
FELE
Franklin Electric Co Inc
$97.83
+0.71%
INDUSTRIALS · Cap: $4.34B
Smart Verdict
WallStSmart Research — data-driven comparison
Deere & Company generates 2067% more annual revenue ($47.93B vs $2.21B). DE leads profitability with a 10.2% profit margin vs 7.1%. DE appears more attractively valued with a PEG of 1.57. FELE earns a higher WallStSmart Score of 59/100 (C).
DE
Hold49
out of 100
Grade: D+
FELE
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for DE.
Margin of Safety
-8.3%
Fair Value
$101.20
Current Price
$97.83
$3.37 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Generating 1.9B in free cash flow
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Revenue declined 11.1%
Expensive relative to growth rate
Moderate valuation
7.1% margin — thin
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : DE
The strongest argument for DE centers on Market Cap, Free Cash Flow.
Bull Case : FELE
The strongest argument for FELE centers on Altman Z-Score, Debt/Equity.
Bear Case : DE
The primary concerns for DE are PEG Ratio, P/E Ratio, Piotroski F-Score. Debt-to-equity of 2.29 is elevated, increasing financial risk.
Bear Case : FELE
The primary concerns for FELE are PEG Ratio, P/E Ratio, Profit Margin.
Key Dynamics to Monitor
DE profiles as a declining stock while FELE is a value play — different risk/reward profiles.
FELE carries more volatility with a beta of 1.02 — expect wider price swings.
FELE is growing revenue faster at 6.0% — sustainability is the question.
DE generates stronger free cash flow (1.9B), providing more financial flexibility.
Bottom Line
FELE scores higher overall (59/100 vs 49/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deere & Company
INDUSTRIALS · FARM & HEAVY CONSTRUCTION MACHINERY · USA
John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
Franklin Electric Co Inc
INDUSTRIALS · SPECIALTY INDUSTRIAL MACHINERY · USA
Franklin Electric Co., Inc. designs, manufactures and distributes fuel and water pumping systems worldwide. The company is headquartered in Fort Wayne, Indiana.
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