Deckers Outdoor Corporation (DECK)vsOn Holding Ltd (ONON)
DECK
Deckers Outdoor Corporation
$100.05
-1.32%
CONSUMER CYCLICAL · Cap: $14.78B
ONON
On Holding Ltd
$35.16
-11.19%
CONSUMER CYCLICAL · Cap: $13.10B
Smart Verdict
WallStSmart Research — data-driven comparison
Deckers Outdoor Corporation generates 78% more annual revenue ($5.37B vs $3.01B). DECK leads profitability with a 19.4% profit margin vs 6.8%. ONON appears more attractively valued with a PEG of 0.88. DECK earns a higher WallStSmart Score of 70/100 (B).
DECK
Strong Buy70
out of 100
Grade: B
ONON
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+32.2%
Fair Value
$170.07
Current Price
$100.05
$70.02 discount
Margin of Safety
-754.5%
Fair Value
$5.30
Current Price
$35.16
$29.86 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 40 in profit
Strong operational efficiency at 31.4%
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Generating 1.0B in free cash flow
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Revenue surging 22.6% year-over-year
Areas to Watch
No major concerns identified
6.8% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
Earnings declined 24.0%
Comparative Analysis Report
WallStSmart ResearchBull Case : DECK
The strongest argument for DECK centers on Return on Equity, Operating Margin, Altman Z-Score. Profitability is solid with margins at 19.4% and operating margin at 31.4%. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bull Case : ONON
The strongest argument for ONON centers on Altman Z-Score, PEG Ratio, Revenue Growth. Revenue growth of 22.6% demonstrates continued momentum. PEG of 0.88 suggests the stock is reasonably priced for its growth.
Bear Case : DECK
No major red flags identified for DECK, but monitor valuation.
Bear Case : ONON
The primary concerns for ONON are Profit Margin, Piotroski F-Score, P/E Ratio. A P/E of 50.8x leaves little room for execution misses.
Key Dynamics to Monitor
DECK profiles as a mature stock while ONON is a growth play — different risk/reward profiles.
ONON carries more volatility with a beta of 2.15 — expect wider price swings.
ONON is growing revenue faster at 22.6% — sustainability is the question.
DECK generates stronger free cash flow (1.0B), providing more financial flexibility.
Bottom Line
DECK scores higher overall (70/100 vs 53/100), backed by strong 19.4% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deckers Outdoor Corporation
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Deckers Outdoor Corporation designs, markets and distributes footwear, apparel and accessories for casual lifestyle and high performance activities. The company is headquartered in Goleta, California.
Visit Website →On Holding Ltd
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
On Holding AG develops and distributes sports products worldwide. The company is headquartered in Zurich, Switzerland.
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