Dollar General Corporation (DG)vsLifevantage Corporation (LFVN)
DG
Dollar General Corporation
$123.01
-1.36%
CONSUMER DEFENSIVE · Cap: $29.39B
LFVN
Lifevantage Corporation
$6.18
0.00%
CONSUMER DEFENSIVE · Cap: $76.48M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 23800% more annual revenue ($43.64B vs $182.59M). DG leads profitability with a 3.9% profit margin vs 2.8%. LFVN appears more attractively valued with a PEG of 0.36. DG earns a higher WallStSmart Score of 63/100 (C+).
DG
Buy63
out of 100
Grade: C+
LFVN
Hold46
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.18
Current Price
$123.01
$47.17 discount
Margin of Safety
+27.7%
Fair Value
$7.04
Current Price
$6.18
$0.86 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 33.3% YoY
Growing faster than its price suggests
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
3.9% margin — thin
Elevated debt levels
Grey zone — moderate risk
Smaller company, higher risk/reward
2.8% margin — thin
Operating margin of 3.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book, EPS Growth.
Bull Case : LFVN
The strongest argument for LFVN centers on PEG Ratio, Debt/Equity, P/E Ratio. PEG of 0.36 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Profit Margin, Debt/Equity. Debt-to-equity of 1.68 is elevated, increasing financial risk. Thin 3.9% margins leave little buffer for downturns.
Bear Case : LFVN
The primary concerns for LFVN are Altman Z-Score, Market Cap, Profit Margin. Thin 2.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
LFVN carries more volatility with a beta of 0.76 — expect wider price swings.
DG is growing revenue faster at 5.2% — sustainability is the question.
DG generates stronger free cash flow (374M), providing more financial flexibility.
Monitor DISCOUNT STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (63/100 vs 46/100). LFVN offers better value entry with a 27.7% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Lifevantage Corporation
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
LifeVantage Corporation is dedicated to the identification, research, development and distribution of nutrigenomic activators, dietary supplements, nootropics, pre and probiotics, weight management, and skin and hair care products. The company is headquartered in Sandy, Utah.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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