Dollar General Corporation (DG)vsMcCormick & Company Incorporated (MKC-V)
DG
Dollar General Corporation
$124.58
+1.29%
CONSUMER DEFENSIVE · Cap: $29.39B
MKC-V
McCormick & Company Incorporated
$56.53
-2.70%
CONSUMER DEFENSIVE · Cap: $14.03B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 491% more annual revenue ($43.64B vs $7.39B). MKC-V leads profitability with a 21.9% profit margin vs 3.9%. DG appears more attractively valued with a PEG of 1.81. DG earns a higher WallStSmart Score of 63/100 (C+).
DG
Buy63
out of 100
Grade: C+
MKC-V
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.18
Current Price
$124.58
$45.60 discount
Margin of Safety
+75.9%
Fair Value
$299.26
Current Price
$56.53
$242.73 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 33.3% YoY
Attractively priced relative to earnings
Every $100 of equity generates 23 in profit
Keeps 22 of every $100 in revenue as profit
Reasonable price relative to book value
16.7% revenue growth
Areas to Watch
Expensive relative to growth rate
3.9% margin — thin
Elevated debt levels
Expensive relative to growth rate
Distress zone — elevated risk
Earnings declined 14.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book, EPS Growth.
Bull Case : MKC-V
The strongest argument for MKC-V centers on P/E Ratio, Return on Equity, Profit Margin. Profitability is solid with margins at 21.9% and operating margin at 17.4%. Revenue growth of 16.7% demonstrates continued momentum.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Profit Margin, Debt/Equity. Debt-to-equity of 1.68 is elevated, increasing financial risk. Thin 3.9% margins leave little buffer for downturns.
Bear Case : MKC-V
The primary concerns for MKC-V are PEG Ratio, Altman Z-Score, EPS Growth.
Key Dynamics to Monitor
DG profiles as a value stock while MKC-V is a growth play — different risk/reward profiles.
MKC-V carries more volatility with a beta of 0.63 — expect wider price swings.
MKC-V is growing revenue faster at 16.7% — sustainability is the question.
DG generates stronger free cash flow (374M), providing more financial flexibility.
Bottom Line
DG scores higher overall (63/100 vs 61/100). MKC-V offers better value entry with a 75.9% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →McCormick & Company Incorporated
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
McCormick & Company is an American multinational food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products to retail outlets, food manufacturers, and foodservice businesses.
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