Dollar General Corporation (DG)vsAltria Group (MO)
DG
Dollar General Corporation
$124.58
+1.29%
CONSUMER DEFENSIVE · Cap: $29.39B
MO
Altria Group
$68.98
+2.36%
CONSUMER DEFENSIVE · Cap: $115.18B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 113% more annual revenue ($43.64B vs $20.44B). MO leads profitability with a 39.0% profit margin vs 3.9%. DG appears more attractively valued with a PEG of 1.81. DG earns a higher WallStSmart Score of 63/100 (C+).
DG
Buy63
out of 100
Grade: C+
MO
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.18
Current Price
$124.58
$45.60 discount
Margin of Safety
-49.8%
Fair Value
$46.05
Current Price
$68.98
$22.93 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 33.3% YoY
Keeps 39 of every $100 in revenue as profit
Strong operational efficiency at 76.1%
Conservative balance sheet, low leverage
Large-cap with strong market position
Attractively priced relative to earnings
Areas to Watch
Expensive relative to growth rate
3.9% margin — thin
Elevated debt levels
1.2% revenue growth
ROE of 0.0% — below average capital efficiency
Expensive relative to growth rate
Earnings declined 2.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book, EPS Growth.
Bull Case : MO
The strongest argument for MO centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 39.0% and operating margin at 76.1%.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Profit Margin, Debt/Equity. Debt-to-equity of 1.68 is elevated, increasing financial risk. Thin 3.9% margins leave little buffer for downturns.
Bear Case : MO
The primary concerns for MO are Revenue Growth, Return on Equity, PEG Ratio.
Key Dynamics to Monitor
MO carries more volatility with a beta of 0.49 — expect wider price swings.
DG is growing revenue faster at 5.2% — sustainability is the question.
DG generates stronger free cash flow (374M), providing more financial flexibility.
Monitor DISCOUNT STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (63/100 vs 47/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Altria Group
CONSUMER DEFENSIVE · TOBACCO · USA
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in unincorporated Henrico County, Virginia, just outside the city of Richmond.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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