Dollar General Corporation (DG)vsNu Skin Enterprises Inc (NUS)
DG
Dollar General Corporation
$127.23
+2.38%
CONSUMER DEFENSIVE · Cap: $26.24B
NUS
Nu Skin Enterprises Inc
$4.74
-0.63%
CONSUMER DEFENSIVE · Cap: $223.43M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 3073% more annual revenue ($43.64B vs $1.38B). DG leads profitability with a 3.9% profit margin vs -15.7%. NUS appears more attractively valued with a PEG of 0.78. DG earns a higher WallStSmart Score of 65/100 (B-).
DG
Strong Buy65
out of 100
Grade: B-
NUS
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.3%
Fair Value
$169.65
Current Price
$127.23
$42.42 discount
Margin of Safety
+52.8%
Fair Value
$21.53
Current Price
$4.74
$16.79 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Earnings expanding 33.3% YoY
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
Expensive relative to growth rate
3.9% margin — thin
Elevated debt levels
Smaller company, higher risk/reward
ROE of 6.9% — below average capital efficiency
Revenue declined 17.1%
Earnings declined 98.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, EPS Growth.
Bull Case : NUS
The strongest argument for NUS centers on Price/Book, Altman Z-Score, PEG Ratio. PEG of 0.78 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Profit Margin, Debt/Equity. Debt-to-equity of 1.68 is elevated, increasing financial risk. Thin 3.9% margins leave little buffer for downturns.
Bear Case : NUS
The primary concerns for NUS are Market Cap, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
DG profiles as a value stock while NUS is a turnaround play — different risk/reward profiles.
NUS carries more volatility with a beta of 0.96 — expect wider price swings.
DG is growing revenue faster at 5.2% — sustainability is the question.
DG generates stronger free cash flow (374M), providing more financial flexibility.
Bottom Line
DG scores higher overall (65/100 vs 47/100). NUS offers better value entry with a 52.8% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Nu Skin Enterprises Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Nu Skin Enterprises, Inc. develops and distributes wellness and personal care products globally. The company is headquartered in Provo, Utah.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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