Dollar General Corporation (DG)vsNu Skin Enterprises Inc (NUS)
DG
Dollar General Corporation
$119.17
+0.17%
CONSUMER DEFENSIVE · Cap: $25.27B
NUS
Nu Skin Enterprises Inc
$4.95
+0.94%
CONSUMER DEFENSIVE · Cap: $243.72M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 2889% more annual revenue ($43.08B vs $1.44B). NUS leads profitability with a 3.8% profit margin vs 3.6%. NUS appears more attractively valued with a PEG of 0.78. DG earns a higher WallStSmart Score of 59/100 (C).
DG
Buy59
out of 100
Grade: C
NUS
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.3%
Fair Value
$169.72
Current Price
$119.17
$50.55 discount
Margin of Safety
+56.5%
Fair Value
$23.36
Current Price
$4.95
$18.41 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Attractively priced relative to earnings
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
Smaller company, higher risk/reward
ROE of 6.9% — below average capital efficiency
3.8% margin — thin
Operating margin of 1.8%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book.
Bull Case : NUS
The strongest argument for NUS centers on P/E Ratio, Price/Book, Altman Z-Score. PEG of 0.78 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Bear Case : NUS
The primary concerns for NUS are Market Cap, Return on Equity, Profit Margin. Thin 3.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
NUS carries more volatility with a beta of 0.95 — expect wider price swings.
DG is growing revenue faster at 3.4% — sustainability is the question.
DG generates stronger free cash flow (365M), providing more financial flexibility.
Monitor DISCOUNT STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (59/100 vs 51/100). NUS offers better value entry with a 56.5% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Nu Skin Enterprises Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Nu Skin Enterprises, Inc. develops and distributes wellness and personal care products globally. The company is headquartered in Provo, Utah.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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