Dollar General Corporation (DG)vsSprouts Farmers Market LLC (SFM)
DG
Dollar General Corporation
$117.16
-1.74%
CONSUMER DEFENSIVE · Cap: $25.80B
SFM
Sprouts Farmers Market LLC
$77.40
+0.17%
CONSUMER DEFENSIVE · Cap: $7.54B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 385% more annual revenue ($42.72B vs $8.81B). SFM leads profitability with a 6.0% profit margin vs 3.5%. SFM appears more attractively valued with a PEG of 1.14. DG earns a higher WallStSmart Score of 65/100 (C+).
DG
Buy65
out of 100
Grade: C+
SFM
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+54.1%
Fair Value
$320.58
Current Price
$117.16
$203.42 discount
Margin of Safety
+65.9%
Fair Value
$192.43
Current Price
$77.40
$115.03 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 121.9% YoY
Attractively priced relative to earnings
Generating 1.3B in free cash flow
Every $100 of equity generates 38 in profit
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Areas to Watch
3.5% margin — thin
Elevated debt levels
6.0% margin — thin
Elevated debt levels
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on EPS Growth, P/E Ratio, Free Cash Flow. PEG of 1.44 suggests the stock is reasonably priced for its growth.
Bull Case : SFM
The strongest argument for SFM centers on Return on Equity, Altman Z-Score, P/E Ratio. PEG of 1.14 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are Profit Margin, Debt/Equity. Debt-to-equity of 2.02 is elevated, increasing financial risk. Thin 3.5% margins leave little buffer for downturns.
Bear Case : SFM
The primary concerns for SFM are Profit Margin, Debt/Equity, Piotroski F-Score.
Key Dynamics to Monitor
SFM carries more volatility with a beta of 0.70 — expect wider price swings.
SFM is growing revenue faster at 7.6% — sustainability is the question.
DG generates stronger free cash flow (1.3B), providing more financial flexibility.
Monitor DISCOUNT STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (65/100 vs 62/100). SFM offers better value entry with a 65.9% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Sprouts Farmers Market LLC
CONSUMER DEFENSIVE · GROCERY STORES · USA
Sprouts Farmers Market, Inc. offers fresh, natural and organic food products in the United States. The company is headquartered in Phoenix, Arizona.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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