Estee Lauder Companies Inc (EL)vsPepsiCo Inc (PEP)
EL
Estee Lauder Companies Inc
$84.13
-0.73%
CONSUMER DEFENSIVE · Cap: $29.71B
PEP
PepsiCo Inc
$143.50
-2.30%
CONSUMER DEFENSIVE · Cap: $185.30B
Smart Verdict
WallStSmart Research — data-driven comparison
PepsiCo Inc generates 553% more annual revenue ($96.90B vs $14.83B). PEP leads profitability with a 10.8% profit margin vs -1.7%. EL appears more attractively valued with a PEG of 1.43. PEP earns a higher WallStSmart Score of 71/100 (B).
EL
Hold38
out of 100
Grade: F
PEP
Strong Buy71
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+29.0%
Fair Value
$148.53
Current Price
$84.13
$64.40 discount
Margin of Safety
-1.9%
Fair Value
$140.22
Current Price
$143.50
$3.28 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Every $100 of equity generates 47 in profit
Earnings expanding 137.0% YoY
Large-cap with strong market position
Attractively priced relative to earnings
Generating 1.5B in free cash flow
Areas to Watch
4.6% revenue growth
Distress zone — elevated risk
Weak financial health signals
ROE of -6.2% — below average capital efficiency
Trading at 9.2x book value
Weak financial health signals
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : EL
PEG of 1.43 suggests the stock is reasonably priced for its growth.
Bull Case : PEP
The strongest argument for PEP centers on Return on Equity, EPS Growth, Market Cap. PEG of 1.46 suggests the stock is reasonably priced for its growth.
Bear Case : EL
The primary concerns for EL are Revenue Growth, Altman Z-Score, Piotroski F-Score. Debt-to-equity of 2.33 is elevated, increasing financial risk.
Bear Case : PEP
The primary concerns for PEP are Price/Book, Piotroski F-Score, Debt/Equity. Debt-to-equity of 2.41 is elevated, increasing financial risk.
Key Dynamics to Monitor
EL profiles as a turnaround stock while PEP is a value play — different risk/reward profiles.
EL carries more volatility with a beta of 1.26 — expect wider price swings.
PEP is growing revenue faster at 6.4% — sustainability is the question.
PEP generates stronger free cash flow (1.5B), providing more financial flexibility.
Bottom Line
PEP scores higher overall (71/100 vs 38/100). EL offers better value entry with a 29.0% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Estee Lauder Companies Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Estee Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
Visit Website →PepsiCo Inc
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
PepsiCo, Inc. is an American based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.
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