Estee Lauder Companies Inc (EL)vs22nd Century Group Inc (XXII)
EL
Estee Lauder Companies Inc
$76.71
+1.35%
CONSUMER DEFENSIVE · Cap: $27.38B
XXII
22nd Century Group Inc
$1.56
-3.11%
CONSUMER DEFENSIVE · Cap: $1.20M
Smart Verdict
WallStSmart Research — data-driven comparison
Estee Lauder Companies Inc generates 208029% more annual revenue ($14.67B vs $7.05M). EL leads profitability with a -1.2% profit margin vs -71.7%. EL earns a higher WallStSmart Score of 43/100 (D).
EL
Hold43
out of 100
Grade: D
XXII
Avoid31
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+35.3%
Fair Value
$162.86
Current Price
$76.71
$86.15 discount
Margin of Safety
+70.6%
Fair Value
$19.09
Current Price
$1.56
$17.53 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Generating 1.0B in free cash flow
Reasonable price relative to book value
Areas to Watch
Distress zone — elevated risk
Weak financial health signals
ROE of -4.3% — below average capital efficiency
Earnings declined 51.6%
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -116.6% — below average capital efficiency
Revenue declined 43.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : EL
The strongest argument for EL centers on Free Cash Flow. PEG of 1.43 suggests the stock is reasonably priced for its growth.
Bull Case : XXII
The strongest argument for XXII centers on Price/Book.
Bear Case : EL
The primary concerns for EL are Altman Z-Score, Piotroski F-Score, Return on Equity. Debt-to-equity of 2.74 is elevated, increasing financial risk.
Bear Case : XXII
The primary concerns for XXII are EPS Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
EL carries more volatility with a beta of 1.25 — expect wider price swings.
EL is growing revenue faster at 5.6% — sustainability is the question.
EL generates stronger free cash flow (1.0B), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
EL scores higher overall (43/100 vs 31/100). XXII offers better value entry with a 70.6% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Estee Lauder Companies Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Estee Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
Visit Website →22nd Century Group Inc
CONSUMER DEFENSIVE · TOBACCO · USA
22nd Century Group Inc (Ticker: XXII) is an innovative biopharmaceutical and agricultural company dedicated to tobacco harm reduction through advanced genetic engineering techniques. By focusing on the development of low-nicotine tobacco products, the firm aims to mitigate nicotine addiction while enhancing public health outcomes. As it strategically diversifies into the burgeoning hemp and cannabis markets, 22nd Century positions itself to capitalize on the expanding legal cannabis landscape. With a robust commitment to scientific research and adherence to regulatory frameworks, the company represents a compelling investment opportunity for institutional investors looking to engage in transformative sectors.
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