Ford Motor Company (F)vsUnder Armour Inc C (UA)
F
Ford Motor Company
$12.08
-1.31%
CONSUMER CYCLICAL · Cap: $48.45B
UA
Under Armour Inc C
$6.07
+1.85%
CONSUMER CYCLICAL · Cap: $2.54B
Smart Verdict
WallStSmart Research — data-driven comparison
Ford Motor Company generates 3716% more annual revenue ($189.86B vs $4.98B). F leads profitability with a -3.2% profit margin vs -10.4%. UA appears more attractively valued with a PEG of 2.10. F earns a higher WallStSmart Score of 53/100 (C-).
F
Buy53
out of 100
Grade: C-
UA
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+36.1%
Fair Value
$22.12
Current Price
$12.08
$10.04 discount
Margin of Safety
+80.1%
Fair Value
$33.89
Current Price
$6.07
$27.82 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 430.8% YoY
Generating 1.1B in free cash flow
Reasonable price relative to book value
Areas to Watch
Weak financial health signals
Expensive relative to growth rate
ROE of -14.8% — below average capital efficiency
Distress zone — elevated risk
Expensive relative to growth rate
ROE of -30.4% — below average capital efficiency
Revenue declined 5.2%
Earnings declined 98.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : F
The strongest argument for F centers on Price/Book, EPS Growth, Free Cash Flow.
Bull Case : UA
The strongest argument for UA centers on Price/Book.
Bear Case : F
The primary concerns for F are Piotroski F-Score, PEG Ratio, Return on Equity. Debt-to-equity of 4.66 is elevated, increasing financial risk.
Bear Case : UA
The primary concerns for UA are PEG Ratio, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
UA carries more volatility with a beta of 1.81 — expect wider price swings.
F is growing revenue faster at 6.4% — sustainability is the question.
F generates stronger free cash flow (1.1B), providing more financial flexibility.
Monitor AUTO MANUFACTURERS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
F scores higher overall (53/100 vs 39/100). UA offers better value entry with a 80.1% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Ford Motor Company
CONSUMER CYCLICAL · AUTO MANUFACTURERS · USA
Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan.
Visit Website →Under Armour Inc C
CONSUMER CYCLICAL · APPAREL MANUFACTURING · USA
Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland.
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