Ford Motor Company (F)vsUlta Beauty Inc (ULTA)
F
Ford Motor Company
$12.08
-1.31%
CONSUMER CYCLICAL · Cap: $48.45B
ULTA
Ulta Beauty Inc
$537.48
+1.37%
CONSUMER CYCLICAL · Cap: $23.19B
Smart Verdict
WallStSmart Research — data-driven comparison
Ford Motor Company generates 1432% more annual revenue ($189.86B vs $12.39B). ULTA leads profitability with a 9.3% profit margin vs -3.2%. ULTA appears more attractively valued with a PEG of 1.79. ULTA earns a higher WallStSmart Score of 57/100 (C).
F
Buy53
out of 100
Grade: C-
ULTA
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+36.1%
Fair Value
$22.12
Current Price
$12.08
$10.04 discount
Margin of Safety
-14.8%
Fair Value
$595.03
Current Price
$537.48
$57.55 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 430.8% YoY
Generating 1.1B in free cash flow
Every $100 of equity generates 44 in profit
Safe zone — low bankruptcy risk
Areas to Watch
Weak financial health signals
Expensive relative to growth rate
ROE of -14.8% — below average capital efficiency
Distress zone — elevated risk
Expensive relative to growth rate
Trading at 8.5x book value
Earnings declined 5.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : F
The strongest argument for F centers on Price/Book, EPS Growth, Free Cash Flow.
Bull Case : ULTA
The strongest argument for ULTA centers on Return on Equity, Altman Z-Score. Revenue growth of 11.8% demonstrates continued momentum.
Bear Case : F
The primary concerns for F are Piotroski F-Score, PEG Ratio, Return on Equity. Debt-to-equity of 4.66 is elevated, increasing financial risk.
Bear Case : ULTA
The primary concerns for ULTA are PEG Ratio, Price/Book, EPS Growth.
Key Dynamics to Monitor
F profiles as a turnaround stock while ULTA is a value play — different risk/reward profiles.
F carries more volatility with a beta of 1.71 — expect wider price swings.
ULTA is growing revenue faster at 11.8% — sustainability is the question.
F generates stronger free cash flow (1.1B), providing more financial flexibility.
Bottom Line
ULTA scores higher overall (57/100 vs 53/100) and 11.8% revenue growth. F offers better value entry with a 36.1% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Ford Motor Company
CONSUMER CYCLICAL · AUTO MANUFACTURERS · USA
Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan.
Visit Website →Ulta Beauty Inc
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.
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