Franklin Covey Company (FC)vsTarget Corporation (TGT)
FC
Franklin Covey Company
$21.14
-3.91%
CONSUMER DEFENSIVE · Cap: $241.46M
TGT
Target Corporation
$145.90
+1.18%
CONSUMER DEFENSIVE · Cap: $63.40B
Smart Verdict
WallStSmart Research — data-driven comparison
Target Corporation generates 40386% more annual revenue ($106.38B vs $262.75M). TGT leads profitability with a 3.2% profit margin vs 0.8%. FC appears more attractively valued with a PEG of 1.15. TGT earns a higher WallStSmart Score of 52/100 (C-).
FC
Hold40
out of 100
Grade: F
TGT
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-3.7%
Fair Value
$18.08
Current Price
$21.14
$3.06 premium
Margin of Safety
+4.0%
Fair Value
$119.36
Current Price
$145.90
$26.54 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Large-cap with strong market position
Every $100 of equity generates 21 in profit
Areas to Watch
1.0% revenue growth
Smaller company, higher risk/reward
0.8% margin — thin
Premium valuation, high expectations priced in
3.2% margin — thin
Operating margin of 4.5%
Elevated debt levels
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : FC
PEG of 1.15 suggests the stock is reasonably priced for its growth.
Bull Case : TGT
The strongest argument for TGT centers on Market Cap, Return on Equity.
Bear Case : FC
The primary concerns for FC are Revenue Growth, Market Cap, Profit Margin. A P/E of 139.1x leaves little room for execution misses. Thin 0.8% margins leave little buffer for downturns.
Bear Case : TGT
The primary concerns for TGT are Profit Margin, Operating Margin, Debt/Equity. Thin 3.2% margins leave little buffer for downturns.
Key Dynamics to Monitor
TGT carries more volatility with a beta of 0.98 — expect wider price swings.
TGT is growing revenue faster at 6.7% — sustainability is the question.
FC generates stronger free cash flow (-32,000), providing more financial flexibility.
Monitor EDUCATION & TRAINING SERVICES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
TGT scores higher overall (52/100 vs 40/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Franklin Covey Company
CONSUMER DEFENSIVE · EDUCATION & TRAINING SERVICES · USA
Franklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, leadership, and educational improvement for organizations and individuals globally. The company is headquartered in Salt Lake City, Utah.
Target Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Target Corporation is an American retail corporation. Their retail formats include the discount store Target, the hypermarket SuperTarget, and small-format stores previously named CityTarget and TargetExpress before being consolidated under the Target branding.
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