Fluent Inc (FLNT)vsWPP PLC ADR (WPP)
FLNT
Fluent Inc
$3.09
+1.31%
COMMUNICATION SERVICES · Cap: $102.09M
WPP
WPP PLC ADR
$24.97
+0.81%
COMMUNICATION SERVICES · Cap: $5.41B
Smart Verdict
WallStSmart Research — data-driven comparison
WPP PLC ADR generates 6460% more annual revenue ($13.26B vs $202.15M). WPP leads profitability with a -1.8% profit margin vs -11.5%. FLNT appears more attractively valued with a PEG of 1.81. FLNT earns a higher WallStSmart Score of 42/100 (D).
FLNT
Hold42
out of 100
Grade: D
WPP
Avoid34
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for FLNT.
Margin of Safety
+67.4%
Fair Value
$56.26
Current Price
$24.97
$31.29 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 33527.0% YoY
No standout strengths identified
Areas to Watch
Expensive relative to growth rate
Trading at 11.9x book value
Smaller company, higher risk/reward
ROE of -137.3% — below average capital efficiency
Operating margin of 4.1%
Weak financial health signals
Expensive relative to growth rate
Revenue declined 4.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : FLNT
The strongest argument for FLNT centers on EPS Growth.
Bull Case : WPP
WPP has a balanced fundamental profile.
Bear Case : FLNT
The primary concerns for FLNT are PEG Ratio, Price/Book, Market Cap. Debt-to-equity of 4.27 is elevated, increasing financial risk.
Bear Case : WPP
The primary concerns for WPP are Operating Margin, Piotroski F-Score, PEG Ratio. Debt-to-equity of 2.76 is elevated, increasing financial risk.
Key Dynamics to Monitor
FLNT carries more volatility with a beta of 0.75 — expect wider price swings.
FLNT is growing revenue faster at 8.4% — sustainability is the question.
FLNT generates stronger free cash flow (-5M), providing more financial flexibility.
Monitor ADVERTISING AGENCIES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
FLNT scores higher overall (42/100 vs 34/100). WPP offers better value entry with a 67.4% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Fluent Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company is headquartered in New York, New York.
WPP PLC ADR
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.
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