Flowers Foods Inc (FLO)vsKraft Heinz Co (KHC)
FLO
Flowers Foods Inc
$8.28
+0.24%
CONSUMER DEFENSIVE · Cap: $1.75B
KHC
Kraft Heinz Co
$21.51
+0.89%
CONSUMER DEFENSIVE · Cap: $25.24B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 375% more annual revenue ($24.94B vs $5.26B). FLO leads profitability with a 1.6% profit margin vs -23.4%. KHC appears more attractively valued with a PEG of 0.99. FLO earns a higher WallStSmart Score of 55/100 (C-).
FLO
Buy55
out of 100
Grade: C-
KHC
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+24.7%
Fair Value
$15.52
Current Price
$8.28
$7.24 discount
Intrinsic value data unavailable for KHC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 20.0% YoY
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Areas to Watch
Smaller company, higher risk/reward
ROE of 6.2% — below average capital efficiency
1.6% margin — thin
Expensive relative to growth rate
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : FLO
The strongest argument for FLO centers on Price/Book, EPS Growth.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : FLO
The primary concerns for FLO are Market Cap, Return on Equity, Profit Margin. Thin 1.6% margins leave little buffer for downturns.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
FLO profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
FLO carries more volatility with a beta of 0.32 — expect wider price swings.
FLO is growing revenue faster at 8.8% — sustainability is the question.
KHC generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
FLO scores higher overall (55/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flowers Foods Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. The company is headquartered in Thomasville, Georgia.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
Compare with Other PACKAGED FOODS Stocks
Want to dig deeper into these stocks?