Flowers Foods Inc (FLO)vsThe Coca-Cola Company (KO)
FLO
Flowers Foods Inc
$7.33
+1.52%
CONSUMER DEFENSIVE · Cap: $1.49B
KO
The Coca-Cola Company
$86.81
+0.29%
CONSUMER DEFENSIVE · Cap: $353.32B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 835% more annual revenue ($49.28B vs $5.27B). KO leads profitability with a 27.8% profit margin vs 1.4%. KO appears more attractively valued with a PEG of 4.01. KO earns a higher WallStSmart Score of 65/100 (B-).
FLO
Buy55
out of 100
Grade: C-
KO
Strong Buy65
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+65.0%
Fair Value
$33.39
Current Price
$7.33
$26.06 discount
Margin of Safety
-42.9%
Fair Value
$61.78
Current Price
$86.81
$25.03 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 20.0% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 41 in profit
Strong operational efficiency at 35.1%
Keeps 28 of every $100 in revenue as profit
Generating 1.8B in free cash flow
Areas to Watch
Grey zone — moderate risk
Smaller company, higher risk/reward
ROE of 5.4% — below average capital efficiency
1.4% margin — thin
Moderate valuation
Trading at 11.1x book value
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FLO
The strongest argument for FLO centers on Price/Book, EPS Growth.
Bull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.8% and operating margin at 35.1%. Revenue growth of 12.1% demonstrates continued momentum.
Bear Case : FLO
The primary concerns for FLO are Altman Z-Score, Market Cap, Return on Equity. Debt-to-equity of 1.57 is elevated, increasing financial risk. Thin 1.4% margins leave little buffer for downturns.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Key Dynamics to Monitor
FLO profiles as a value stock while KO is a mature play — different risk/reward profiles.
FLO carries more volatility with a beta of 0.40 — expect wider price swings.
KO is growing revenue faster at 12.1% — sustainability is the question.
KO generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
KO scores higher overall (65/100 vs 55/100), backed by strong 27.8% margins and 12.1% revenue growth. FLO offers better value entry with a 65.0% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flowers Foods Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. The company is headquartered in Thomasville, Georgia.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
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