Flowers Foods Inc (FLO)vsThe Coca-Cola Company (KO)
FLO
Flowers Foods Inc
$5.94
-2.46%
CONSUMER DEFENSIVE · Cap: $1.30B
KO
The Coca-Cola Company
$88.25
+0.22%
CONSUMER DEFENSIVE · Cap: $379.87B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 851% more annual revenue ($50.13B vs $5.27B). KO leads profitability with a 28.6% profit margin vs 1.4%. KO appears more attractively valued with a PEG of 3.99. KO earns a higher WallStSmart Score of 63/100 (C+).
FLO
Buy57
out of 100
Grade: C
KO
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+64.4%
Fair Value
$32.85
Current Price
$5.94
$26.91 discount
Margin of Safety
-39.6%
Fair Value
$63.08
Current Price
$88.25
$25.17 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 20.0% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 40 in profit
Strong operational efficiency at 34.9%
Keeps 29 of every $100 in revenue as profit
Generating 5.1B in free cash flow
Areas to Watch
Grey zone — moderate risk
Smaller company, higher risk/reward
ROE of 5.4% — below average capital efficiency
1.4% margin — thin
Moderate valuation
Trading at 10.5x book value
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FLO
The strongest argument for FLO centers on Price/Book, EPS Growth.
Bull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 34.9%.
Bear Case : FLO
The primary concerns for FLO are Altman Z-Score, Market Cap, Return on Equity. Debt-to-equity of 1.52 is elevated, increasing financial risk. Thin 1.4% margins leave little buffer for downturns.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Key Dynamics to Monitor
FLO profiles as a value stock while KO is a mature play — different risk/reward profiles.
FLO carries more volatility with a beta of 0.40 — expect wider price swings.
FLO is growing revenue faster at 6.8% — sustainability is the question.
KO generates stronger free cash flow (5.1B), providing more financial flexibility.
Bottom Line
KO scores higher overall (63/100 vs 57/100), backed by strong 28.6% margins. FLO offers better value entry with a 64.4% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flowers Foods Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. The company is headquartered in Thomasville, Georgia.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
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