First Industrial Realty Trust Inc (FR)vsPublic Storage (PSA)
FR
First Industrial Realty Trust Inc
$57.00
-3.11%
REAL ESTATE · Cap: $8.31B
PSA
Public Storage
$265.78
-4.16%
REAL ESTATE · Cap: $46.66B
Smart Verdict
WallStSmart Research — data-driven comparison
Public Storage generates 564% more annual revenue ($4.83B vs $727.56M). PSA leads profitability with a 36.9% profit margin vs 34.0%. FR appears more attractively valued with a PEG of 3.74. FR earns a higher WallStSmart Score of 55/100 (C).
FR
Buy55
out of 100
Grade: C
PSA
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-2.0%
Fair Value
$58.19
Current Price
$57.00
$1.19 premium
Margin of Safety
-379.6%
Fair Value
$61.27
Current Price
$265.78
$204.51 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 34 of every $100 in revenue as profit
Strong operational efficiency at 42.1%
Reasonable price relative to book value
Keeps 37 of every $100 in revenue as profit
Strong operational efficiency at 46.2%
Areas to Watch
Premium valuation, high expectations priced in
Expensive relative to growth rate
Negative free cash flow — burning cash
Moderate valuation
Trading at 9.5x book value
3.3% revenue growth
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FR
The strongest argument for FR centers on Profit Margin, Operating Margin, Price/Book. Profitability is solid with margins at 34.0% and operating margin at 42.1%.
Bull Case : PSA
The strongest argument for PSA centers on Profit Margin, Operating Margin. Profitability is solid with margins at 36.9% and operating margin at 46.2%.
Bear Case : FR
The primary concerns for FR are P/E Ratio, PEG Ratio, Free Cash Flow.
Bear Case : PSA
The primary concerns for PSA are P/E Ratio, Price/Book, Revenue Growth.
Key Dynamics to Monitor
FR profiles as a mature stock while PSA is a value play — different risk/reward profiles.
FR carries more volatility with a beta of 1.12 — expect wider price swings.
FR is growing revenue faster at 7.7% — sustainability is the question.
PSA generates stronger free cash flow (634M), providing more financial flexibility.
Bottom Line
FR scores higher overall (55/100 vs 50/100), backed by strong 34.0% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
First Industrial Realty Trust Inc
REAL ESTATE · REIT - INDUSTRIAL · USA
First Industrial Realty Trust, Inc. (NYSE: FR) is a leading fully integrated industrial real estate owner, operator, and developer with a history of providing industry-leading customer service to multinational corporations and regional clients.
Public Storage
REAL ESTATE · REIT - INDUSTRIAL · USA
Public Storage is an American international self storage company headquartered in Glendale, California, that is run as a real estate investment trust (REIT).
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