First Industrial Realty Trust Inc (FR)vsPublic Storage (PSA)
FR
First Industrial Realty Trust Inc
$61.06
-1.74%
REAL ESTATE · Cap: $8.51B
PSA
Public Storage
$298.84
+1.18%
REAL ESTATE · Cap: $52.94B
Smart Verdict
WallStSmart Research — data-driven comparison
Public Storage generates 554% more annual revenue ($4.87B vs $745.20M). FR leads profitability with a 46.0% profit margin vs 39.1%. FR appears more attractively valued with a PEG of 3.74. FR earns a higher WallStSmart Score of 66/100 (B-).
FR
Strong Buy66
out of 100
Grade: B-
PSA
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-25.3%
Fair Value
$47.41
Current Price
$61.06
$13.65 premium
Margin of Safety
+6.8%
Fair Value
$315.45
Current Price
$298.84
$16.61 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 46 of every $100 in revenue as profit
Strong operational efficiency at 35.0%
Earnings expanding 199.7% YoY
Reasonable price relative to book value
Keeps 39 of every $100 in revenue as profit
Strong operational efficiency at 46.0%
Large-cap with strong market position
Every $100 of equity generates 20 in profit
Earnings expanding 32.8% YoY
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 10.7x book value
3.2% revenue growth
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FR
The strongest argument for FR centers on Profit Margin, Operating Margin, EPS Growth. Profitability is solid with margins at 46.0% and operating margin at 35.0%.
Bull Case : PSA
The strongest argument for PSA centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 39.1% and operating margin at 46.0%.
Bear Case : FR
The primary concerns for FR are PEG Ratio.
Bear Case : PSA
The primary concerns for PSA are P/E Ratio, Price/Book, Revenue Growth.
Key Dynamics to Monitor
FR profiles as a mature stock while PSA is a value play — different risk/reward profiles.
FR carries more volatility with a beta of 1.13 — expect wider price swings.
FR is growing revenue faster at 10.0% — sustainability is the question.
PSA generates stronger free cash flow (625M), providing more financial flexibility.
Bottom Line
FR scores higher overall (66/100 vs 62/100), backed by strong 46.0% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
First Industrial Realty Trust Inc
REAL ESTATE · REIT - INDUSTRIAL · USA
First Industrial Realty Trust, Inc. (NYSE: FR) is a leading fully integrated industrial real estate owner, operator, and developer with a history of providing industry-leading customer service to multinational corporations and regional clients.
Public Storage
REAL ESTATE · REIT - INDUSTRIAL · USA
Public Storage is an American international self storage company headquartered in Glendale, California, that is run as a real estate investment trust (REIT).
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