Freshpet Inc (FRPT)vsKraft Heinz Co (KHC)
FRPT
Freshpet Inc
$63.74
-2.19%
CONSUMER DEFENSIVE · Cap: $3.23B
KHC
Kraft Heinz Co
$24.60
+0.86%
CONSUMER DEFENSIVE · Cap: $29.53B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 2015% more annual revenue ($24.90B vs $1.18B). FRPT leads profitability with a 17.3% profit margin vs -13.6%. KHC appears more attractively valued with a PEG of 0.99. FRPT earns a higher WallStSmart Score of 61/100 (C+).
FRPT
Buy61
out of 100
Grade: C+
KHC
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+51.3%
Fair Value
$140.59
Current Price
$63.74
$76.85 discount
Margin of Safety
+14.7%
Fair Value
$29.30
Current Price
$24.60
$4.70 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
15.5% revenue growth
Reasonable price relative to book value
Growing faster than its price suggests
Areas to Watch
Expensive relative to growth rate
ROE of -9.4% — below average capital efficiency
Revenue declined 1.4%
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : FRPT
The strongest argument for FRPT centers on P/E Ratio, Price/Book, Revenue Growth. Profitability is solid with margins at 17.3% and operating margin at 7.1%. Revenue growth of 15.5% demonstrates continued momentum.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : FRPT
The primary concerns for FRPT are PEG Ratio.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, Altman Z-Score.
Key Dynamics to Monitor
FRPT profiles as a growth stock while KHC is a turnaround play — different risk/reward profiles.
FRPT carries more volatility with a beta of 1.66 — expect wider price swings.
FRPT is growing revenue faster at 15.5% — sustainability is the question.
KHC generates stronger free cash flow (893M), providing more financial flexibility.
Bottom Line
FRPT scores higher overall (61/100 vs 57/100), backed by strong 17.3% margins and 15.5% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Freshpet Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Freshpet, Inc. manufactures and markets fresh natural cat and dog food and treats in the United States, Canada and the United Kingdom. The company is headquartered in Secaucus, New Jersey.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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