Freshpet Inc (FRPT)vsProcter & Gamble Company (PG)
FRPT
Freshpet Inc
$66.14
+0.75%
CONSUMER DEFENSIVE · Cap: $3.25B
PG
Procter & Gamble Company
$147.09
+0.43%
CONSUMER DEFENSIVE · Cap: $342.51B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 7769% more annual revenue ($86.72B vs $1.10B). PG leads profitability with a 19.2% profit margin vs 12.6%. PG appears more attractively valued with a PEG of 4.08. PG earns a higher WallStSmart Score of 61/100 (C+).
FRPT
Buy61
out of 100
Grade: C+
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+52.8%
Fair Value
$145.07
Current Price
$66.14
$78.93 discount
Margin of Safety
-37.3%
Fair Value
$107.17
Current Price
$147.09
$39.92 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 79.2% YoY
Reasonable price relative to book value
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
Moderate valuation
Expensive relative to growth rate
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FRPT
The strongest argument for FRPT centers on EPS Growth, Price/Book.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : FRPT
The primary concerns for FRPT are P/E Ratio, PEG Ratio.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
FRPT profiles as a value stock while PG is a mature play — different risk/reward profiles.
FRPT carries more volatility with a beta of 1.78 — expect wider price swings.
FRPT is growing revenue faster at 8.6% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
FRPT scores higher overall (61/100 vs 61/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Freshpet Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Freshpet, Inc. manufactures and markets fresh natural cat and dog food and treats in the United States, Canada and the United Kingdom. The company is headquartered in Secaucus, New Jersey.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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