GoPro Inc (GPRO)vsLife360, Inc. Common Stock (LIF)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
LIF
Life360, Inc. Common Stock
$42.67
-1.25%
TECHNOLOGY · Cap: $3.44B
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 33% more annual revenue ($651.54M vs $489.48M). LIF leads profitability with a 30.8% profit margin vs -14.3%. LIF earns a higher WallStSmart Score of 57/100 (C).
GPRO
Hold39
out of 100
Grade: F
LIF
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
-87.7%
Fair Value
$28.09
Current Price
$42.67
$14.58 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Every $100 of equity generates 33 in profit
Keeps 31 of every $100 in revenue as profit
Earnings expanding 1230.0% YoY
Safe zone — low bankruptcy risk
Revenue surging 26.4% year-over-year
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
No major concerns identified
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : LIF
The strongest argument for LIF centers on Return on Equity, Profit Margin, EPS Growth. Profitability is solid with margins at 30.8% and operating margin at 6.1%. Revenue growth of 26.4% demonstrates continued momentum.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : LIF
No major red flags identified for LIF, but monitor valuation.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while LIF is a growth play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
LIF is growing revenue faster at 26.4% — sustainability is the question.
LIF generates stronger free cash flow (35M), providing more financial flexibility.
Bottom Line
LIF scores higher overall (57/100 vs 39/100), backed by strong 30.8% margins and 26.4% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Life360, Inc. Common Stock
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Life360, Inc. operates a technology platform to locate people, pets, and things in North America, Europe, the Middle East, Africa, and internationally. The company is headquartered in San Mateo, California.
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