GoPro Inc (GPRO)vsPriority Technology Holdings Inc (PRTH)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
PRTH
Priority Technology Holdings Inc
$5.18
+0.78%
TECHNOLOGY · Cap: $445.16M
Smart Verdict
WallStSmart Research — data-driven comparison
Priority Technology Holdings Inc generates 46% more annual revenue ($953.01M vs $651.54M). PRTH leads profitability with a 5.8% profit margin vs -14.3%. PRTH earns a higher WallStSmart Score of 54/100 (C-).
GPRO
Hold39
out of 100
Grade: F
PRTH
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+89.9%
Fair Value
$53.62
Current Price
$5.18
$48.44 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Attractively priced relative to earnings
Every $100 of equity generates 56 in profit
Earnings expanding 385.7% YoY
Conservative balance sheet, low leverage
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Smaller company, higher risk/reward
5.8% margin — thin
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : PRTH
The strongest argument for PRTH centers on P/E Ratio, Return on Equity, EPS Growth.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : PRTH
The primary concerns for PRTH are Market Cap, Profit Margin, Altman Z-Score.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while PRTH is a value play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
PRTH is growing revenue faster at 8.8% — sustainability is the question.
PRTH generates stronger free cash flow (31M), providing more financial flexibility.
Bottom Line
PRTH scores higher overall (54/100 vs 39/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Priority Technology Holdings Inc
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Priority Technology Holdings, Inc. offers merchant acquisition, integrated payment software, and merchant payment solutions in the United States. The company is headquartered in Alpharetta, Georgia.
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