GoPro Inc (GPRO)vsSmartRent Inc (SMRT)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
SMRT
SmartRent Inc
$1.36
+1.49%
TECHNOLOGY · Cap: $257.63M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 328% more annual revenue ($651.54M vs $152.33M). GPRO leads profitability with a -14.3% profit margin vs -39.8%. GPRO earns a higher WallStSmart Score of 39/100 (F).
GPRO
Hold39
out of 100
Grade: F
SMRT
Avoid33
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+70.3%
Fair Value
$5.43
Current Price
$1.36
$4.07 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
3.1% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
Operating margin of 3.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : SMRT
The strongest argument for SMRT centers on Price/Book.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : SMRT
The primary concerns for SMRT are Revenue Growth, EPS Growth, Market Cap.
Key Dynamics to Monitor
SMRT carries more volatility with a beta of 1.76 — expect wider price swings.
SMRT is growing revenue faster at 3.1% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Monitor CONSUMER ELECTRONICS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GPRO scores higher overall (39/100 vs 33/100). SMRT offers better value entry with a 70.3% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
SmartRent Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
SmartRent, Inc., an enterprise software company, provides an integrated operating system for smart homes to residential property owners and operators, home builders, institutional home buyers, developers and residents of the United States. The company is headquartered in Scottsdale, Arizona.
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