GoPro Inc (GPRO)vsSobr Safe Inc (SOBR)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
SOBR
Sobr Safe Inc
$0.55
+2.06%
TECHNOLOGY · Cap: $1.02M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 148851% more annual revenue ($651.54M vs $437,420). SOBR leads profitability with a 0.0% profit margin vs -14.3%. GPRO earns a higher WallStSmart Score of 39/100 (F).
GPRO
Hold39
out of 100
Grade: F
SOBR
Hold38
out of 100
Grade: F
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Revenue surging 113.7% year-over-year
Conservative balance sheet, low leverage
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
0.0% earnings growth
Smaller company, higher risk/reward
0.0% margin — thin
ROE of -121.6% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : SOBR
The strongest argument for SOBR centers on Price/Book, Revenue Growth, Debt/Equity. Revenue growth of 113.7% demonstrates continued momentum.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : SOBR
The primary concerns for SOBR are EPS Growth, Market Cap, Profit Margin.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while SOBR is a hypergrowth play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
SOBR is growing revenue faster at 113.7% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Bottom Line
GPRO scores higher overall (39/100 vs 38/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Sobr Safe Inc
TECHNOLOGY · SCIENTIFIC & TECHNICAL INSTRUMENTS · USA
SOBR Safe, Inc. develops non-invasive identity verification and alcohol detection systems. The company is headquartered in Greenwood Village, Colorado.
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