GoPro Inc (GPRO)vsSono-Tek Corp (SOTK)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
SOTK
Sono-Tek Corp
$5.48
+13.93%
TECHNOLOGY · Cap: $73.68M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 3091% more annual revenue ($651.54M vs $20.42M). SOTK leads profitability with a 7.7% profit margin vs -14.3%. GPRO earns a higher WallStSmart Score of 39/100 (F).
GPRO
Hold39
out of 100
Grade: F
SOTK
Avoid34
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+31.6%
Fair Value
$6.02
Current Price
$5.48
$0.54 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
No standout strengths identified
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Smaller company, higher risk/reward
7.7% margin — thin
Premium valuation, high expectations priced in
Revenue declined 3.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : SOTK
SOTK has a balanced fundamental profile.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : SOTK
The primary concerns for SOTK are Market Cap, Profit Margin, P/E Ratio. A P/E of 46.9x leaves little room for execution misses.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while SOTK is a value play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
GPRO is growing revenue faster at 0.4% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Bottom Line
GPRO scores higher overall (39/100 vs 34/100). SOTK offers better value entry with a 31.6% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Sono-Tek Corp
TECHNOLOGY · SCIENTIFIC & TECHNICAL INSTRUMENTS · USA
Sono-Tek Corporation designs and manufactures ultrasonic coating systems for application to parts and components for the global microelectronics / electronics, alternative energy, medical, industrial, and research and development / other markets. The company is headquartered in Milton, New York.
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