GoPro Inc (GPRO)vsReposiTrak (TRAK)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
TRAK
ReposiTrak
$9.94
+1.64%
TECHNOLOGY · Cap: $162.92M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 2672% more annual revenue ($651.54M vs $23.50M). TRAK leads profitability with a 30.9% profit margin vs -14.3%. GPRO appears more attractively valued with a PEG of 0.73. TRAK earns a higher WallStSmart Score of 62/100 (C+).
GPRO
Hold39
out of 100
Grade: F
TRAK
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
-72.6%
Fair Value
$5.98
Current Price
$9.94
$3.96 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Keeps 31 of every $100 in revenue as profit
Strong operational efficiency at 31.0%
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Smaller company, higher risk/reward
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : TRAK
The strongest argument for TRAK centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 30.9% and operating margin at 31.0%. PEG of 0.74 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : TRAK
The primary concerns for TRAK are Market Cap.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while TRAK is a mature play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
TRAK is growing revenue faster at 6.7% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Bottom Line
TRAK scores higher overall (62/100 vs 39/100), backed by strong 30.9% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
ReposiTrak
TECHNOLOGY · SOFTWARE - APPLICATION · USA
ReposiTrak, Inc. (Ticker: TRAK) is a premier provider of supply chain management solutions, focusing on risk management and compliance across the retail and foodservice industries. By harnessing advanced technology, the company offers real-time insights that not only enhance operational efficiency but also ensure adherence to regulatory standards. With a robust supplier network and a strong commitment to innovation, ReposiTrak acts as a strategic partner for organizations seeking to fortify their supply chain integrity. Positioned for continuous growth, the company aims to deliver value to its stakeholders by promoting safer and more efficient consumer goods transactions.
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