GoPro Inc (GPRO)vsVertex (VERX)
GPRO
GoPro Inc
$1.29
+2.38%
TECHNOLOGY · Cap: $278.58M
VERX
Vertex
$11.37
-2.65%
TECHNOLOGY · Cap: $1.96B
Smart Verdict
WallStSmart Research — data-driven comparison
Vertex generates 38% more annual revenue ($787.44M vs $568.59M). VERX leads profitability with a 0.5% profit margin vs -28.5%. GPRO earns a higher WallStSmart Score of 37/100 (F).
GPRO
Hold37
out of 100
Grade: F
VERX
Avoid31
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+55.3%
Fair Value
$28.69
Current Price
$11.37
$17.32 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
No standout strengths identified
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Smaller company, higher risk/reward
0.5% margin — thin
Operating margin of 3.4%
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : VERX
Revenue growth of 10.5% demonstrates continued momentum.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : VERX
The primary concerns for VERX are Market Cap, Profit Margin, Operating Margin. A P/E of 604.0x leaves little room for execution misses. Thin 0.5% margins leave little buffer for downturns.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while VERX is a value play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.45 — expect wider price swings.
VERX is growing revenue faster at 10.5% — sustainability is the question.
VERX generates stronger free cash flow (11M), providing more financial flexibility.
Bottom Line
GPRO scores higher overall (37/100 vs 31/100). VERX offers better value entry with a 55.3% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Vertex
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Vertex, Inc. provides tax technology solutions for corporations in the retail, communications, leasing, and manufacturing industries in the United States and internationally. The company is headquartered in King of Prussia, Pennsylvania.
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