GoPro Inc (GPRO)vsWrap Technologies Inc (WRAP)
GPRO
GoPro Inc
$1.35
-2.17%
TECHNOLOGY · Cap: $226.94M
WRAP
Wrap Technologies Inc
$1.65
-1.79%
TECHNOLOGY · Cap: $103.17M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 9287% more annual revenue ($568.59M vs $6.06M). GPRO leads profitability with a -28.5% profit margin vs -223.1%. GPRO earns a higher WallStSmart Score of 37/100 (F).
GPRO
Hold37
out of 100
Grade: F
WRAP
Avoid21
out of 100
Grade: F
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Revenue surging 102.8% year-over-year
Conservative balance sheet, low leverage
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
ROE of -103.8% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : WRAP
The strongest argument for WRAP centers on Revenue Growth, Debt/Equity. Revenue growth of 102.8% demonstrates continued momentum.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : WRAP
The primary concerns for WRAP are EPS Growth, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while WRAP is a hypergrowth play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.44 — expect wider price swings.
WRAP is growing revenue faster at 102.8% — sustainability is the question.
WRAP generates stronger free cash flow (-2M), providing more financial flexibility.
Bottom Line
GPRO scores higher overall (37/100 vs 21/100). Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Wrap Technologies Inc
TECHNOLOGY · SCIENTIFIC & TECHNICAL INSTRUMENTS · USA
Wrap Technologies, Inc., a public safety technology and services company, develops policing solutions for law enforcement and security personnel. The company is headquartered in Tempe, Arizona.
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