Gray Television Inc (GTN-A)vsE. W. Scripps Co Class A (SSP)
GTN-A
Gray Television Inc
$5.21
-13.88%
COMMUNICATION SERVICES · Cap: $622.03M
SSP
E. W. Scripps Co Class A
$2.41
+19.90%
COMMUNICATION SERVICES · Cap: $270.59M
Smart Verdict
WallStSmart Research — data-driven comparison
Gray Television Inc generates 50% more annual revenue ($3.15B vs $2.09B). GTN-A leads profitability with a -0.8% profit margin vs -58.0%. GTN-A appears more attractively valued with a PEG of 0.21. GTN-A earns a higher WallStSmart Score of 60/100 (C+).
GTN-A
Buy60
out of 100
Grade: C+
SSP
Hold39
out of 100
Grade: F
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Earnings expanding 1016.0% YoY
Earnings expanding 91.3% YoY
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -0.9% — below average capital efficiency
Distress zone — elevated risk
Smaller company, higher risk/reward
Operating margin of 2.7%
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : GTN-A
The strongest argument for GTN-A centers on PEG Ratio, Price/Book, EPS Growth. PEG of 0.21 suggests the stock is reasonably priced for its growth.
Bull Case : SSP
The strongest argument for SSP centers on EPS Growth.
Bear Case : GTN-A
The primary concerns for GTN-A are Market Cap, Piotroski F-Score, Return on Equity. Debt-to-equity of 2.16 is elevated, increasing financial risk.
Bear Case : SSP
The primary concerns for SSP are Market Cap, Operating Margin, Piotroski F-Score. Debt-to-equity of 25.74 is elevated, increasing financial risk.
Key Dynamics to Monitor
GTN-A carries more volatility with a beta of 1.03 — expect wider price swings.
GTN-A is growing revenue faster at 8.7% — sustainability is the question.
GTN-A generates stronger free cash flow (106M), providing more financial flexibility.
Monitor BROADCASTING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GTN-A scores higher overall (60/100 vs 39/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Gray Television Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Gray Television, Inc., a television broadcasting company, owns and / or operates television stations and digital assets in the United States. The company is headquartered in Atlanta, Georgia.
Visit Website →E. W. Scripps Co Class A
COMMUNICATION SERVICES · BROADCASTING · USA
EW Scripps Company is a media company through a portfolio of local and national media brands. The company is headquartered in Cincinnati, Ohio.
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