Sinclair Broadcast Group Inc (SBGI)vsE. W. Scripps Co Class A (SSP)
SBGI
Sinclair Broadcast Group Inc
$13.24
-0.15%
COMMUNICATION SERVICES · Cap: $949.67M
SSP
E. W. Scripps Co Class A
$3.46
-8.22%
COMMUNICATION SERVICES · Cap: $300.03M
Smart Verdict
WallStSmart Research — data-driven comparison
Sinclair Broadcast Group Inc generates 47% more annual revenue ($3.17B vs $2.15B). SBGI leads profitability with a -3.5% profit margin vs -4.7%. SBGI appears more attractively valued with a PEG of 0.89. SSP earns a higher WallStSmart Score of 50/100 (C-).
SBGI
Hold44
out of 100
Grade: D
SSP
Buy50
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Reasonable price relative to book value
Earnings expanding 91.3% YoY
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -22.4% — below average capital efficiency
Revenue declined 16.7%
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -7.9% — below average capital efficiency
Revenue declined 23.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : SBGI
The strongest argument for SBGI centers on PEG Ratio, Price/Book. PEG of 0.89 suggests the stock is reasonably priced for its growth.
Bull Case : SSP
The strongest argument for SSP centers on Price/Book, EPS Growth.
Bear Case : SBGI
The primary concerns for SBGI are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : SSP
The primary concerns for SSP are Market Cap, PEG Ratio, Return on Equity.
Key Dynamics to Monitor
SBGI carries more volatility with a beta of 0.95 — expect wider price swings.
SBGI is growing revenue faster at -16.7% — sustainability is the question.
SBGI generates stronger free cash flow (79M), providing more financial flexibility.
Monitor BROADCASTING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SSP scores higher overall (50/100 vs 44/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Sinclair Broadcast Group Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Sinclair Broadcast Group, Inc. is a diversified television media company in the United States. The company is headquartered in Hunt Valley, Maryland.
E. W. Scripps Co Class A
COMMUNICATION SERVICES · BROADCASTING · USA
EW Scripps Company is a media company through a portfolio of local and national media brands. The company is headquartered in Cincinnati, Ohio.
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