Sinclair Broadcast Group Inc (SBGI)vsE. W. Scripps Co Class A (SSP)
SBGI
Sinclair Broadcast Group Inc
$12.22
+1.16%
COMMUNICATION SERVICES · Cap: $916.50M
SSP
E. W. Scripps Co Class A
$2.41
+19.90%
COMMUNICATION SERVICES · Cap: $270.59M
Smart Verdict
WallStSmart Research — data-driven comparison
Sinclair Broadcast Group Inc generates 56% more annual revenue ($3.26B vs $2.09B). SBGI leads profitability with a 1.6% profit margin vs -58.0%. SBGI appears more attractively valued with a PEG of 0.89. SBGI earns a higher WallStSmart Score of 57/100 (C).
SBGI
Buy57
out of 100
Grade: C
SSP
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+52.6%
Fair Value
$31.82
Current Price
$12.22
$19.60 discount
Intrinsic value data unavailable for SSP.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 91.3% YoY
Areas to Watch
Smaller company, higher risk/reward
1.6% margin — thin
Weak financial health signals
Earnings declined 40.8%
Smaller company, higher risk/reward
Operating margin of 2.7%
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : SBGI
The strongest argument for SBGI centers on PEG Ratio, P/E Ratio, Price/Book. PEG of 0.89 suggests the stock is reasonably priced for its growth.
Bull Case : SSP
The strongest argument for SSP centers on EPS Growth.
Bear Case : SBGI
The primary concerns for SBGI are Market Cap, Profit Margin, Piotroski F-Score. Debt-to-equity of 11.03 is elevated, increasing financial risk. Thin 1.6% margins leave little buffer for downturns.
Bear Case : SSP
The primary concerns for SSP are Market Cap, Operating Margin, Piotroski F-Score. Debt-to-equity of 25.74 is elevated, increasing financial risk.
Key Dynamics to Monitor
SBGI profiles as a value stock while SSP is a turnaround play — different risk/reward profiles.
SBGI carries more volatility with a beta of 1.11 — expect wider price swings.
SBGI is growing revenue faster at 7.1% — sustainability is the question.
SBGI generates stronger free cash flow (46M), providing more financial flexibility.
Bottom Line
SBGI scores higher overall (57/100 vs 39/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Sinclair Broadcast Group Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Sinclair Broadcast Group, Inc. is a diversified television media company in the United States. The company is headquartered in Hunt Valley, Maryland.
E. W. Scripps Co Class A
COMMUNICATION SERVICES · BROADCASTING · USA
EW Scripps Company is a media company through a portfolio of local and national media brands. The company is headquartered in Cincinnati, Ohio.
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