Gray Television Inc (GTN)vsSaga Communications Inc (SGA)
GTN
Gray Television Inc
$4.67
-2.91%
COMMUNICATION SERVICES · Cap: $527.37M
SGA
Saga Communications Inc
$11.96
-0.25%
COMMUNICATION SERVICES · Cap: $77.22M
Smart Verdict
WallStSmart Research — data-driven comparison
Gray Television Inc generates 2789% more annual revenue ($3.10B vs $107.11M). GTN leads profitability with a -2.8% profit margin vs -7.4%. GTN appears more attractively valued with a PEG of 0.11. GTN earns a higher WallStSmart Score of 60/100 (C+).
GTN
Buy60
out of 100
Grade: C+
SGA
Hold45
out of 100
Grade: D+
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Reasonable price relative to book value
Strong operational efficiency at 41.0%
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Areas to Watch
Smaller company, higher risk/reward
ROE of -3.0% — below average capital efficiency
Revenue declined 24.2%
Negative free cash flow — burning cash
Smaller company, higher risk/reward
Weak financial health signals
Expensive relative to growth rate
ROE of -4.8% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : GTN
The strongest argument for GTN centers on PEG Ratio, Price/Book. PEG of 0.11 suggests the stock is reasonably priced for its growth.
Bull Case : SGA
The strongest argument for SGA centers on Price/Book, Operating Margin, Debt/Equity.
Bear Case : GTN
The primary concerns for GTN are Market Cap, Return on Equity, Revenue Growth.
Bear Case : SGA
The primary concerns for SGA are Market Cap, Piotroski F-Score, PEG Ratio.
Key Dynamics to Monitor
GTN carries more volatility with a beta of 0.87 — expect wider price swings.
SGA is growing revenue faster at -15.6% — sustainability is the question.
SGA generates stronger free cash flow (-714,000), providing more financial flexibility.
Monitor BROADCASTING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GTN scores higher overall (60/100 vs 45/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Gray Television Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Gray Television, Inc., a television broadcasting company, owns and / or operates television stations and digital assets in the United States. The company is headquartered in Atlanta, Georgia.
Saga Communications Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Saga Communications, Inc., a broadcast company, acquires, develops and operates broadcast properties in the United States. The company is headquartered in Grosse Pointe Farms, Michigan.
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