Gray Television Inc (GTN)vsSaga Communications Inc (SGA)
GTN
Gray Television Inc
$4.58
+0.22%
COMMUNICATION SERVICES · Cap: $471.67M
SGA
Saga Communications Inc
$8.60
-0.12%
COMMUNICATION SERVICES · Cap: $54.68M
Smart Verdict
WallStSmart Research — data-driven comparison
Gray Television Inc generates 2929% more annual revenue ($3.15B vs $103.94M). GTN leads profitability with a -0.8% profit margin vs -8.6%. GTN appears more attractively valued with a PEG of 0.11. GTN earns a higher WallStSmart Score of 66/100 (B-).
GTN
Strong Buy66
out of 100
Grade: B-
SGA
Hold35
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+86.3%
Fair Value
$34.98
Current Price
$4.58
$30.40 discount
Margin of Safety
+37.9%
Fair Value
$18.18
Current Price
$8.60
$9.58 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Earnings expanding 1016.0% YoY
Reasonable price relative to book value
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -0.9% — below average capital efficiency
Distress zone — elevated risk
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -5.9% — below average capital efficiency
Revenue declined 6.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : GTN
The strongest argument for GTN centers on PEG Ratio, Price/Book, EPS Growth. PEG of 0.11 suggests the stock is reasonably priced for its growth.
Bull Case : SGA
The strongest argument for SGA centers on Price/Book, Debt/Equity, Altman Z-Score.
Bear Case : GTN
The primary concerns for GTN are Market Cap, Piotroski F-Score, Return on Equity. Debt-to-equity of 2.16 is elevated, increasing financial risk.
Bear Case : SGA
The primary concerns for SGA are Market Cap, PEG Ratio, Return on Equity.
Key Dynamics to Monitor
GTN carries more volatility with a beta of 0.99 — expect wider price swings.
GTN is growing revenue faster at 8.7% — sustainability is the question.
GTN generates stronger free cash flow (106M), providing more financial flexibility.
Monitor BROADCASTING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GTN scores higher overall (66/100 vs 35/100). SGA offers better value entry with a 37.9% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Gray Television Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Gray Television, Inc., a television broadcasting company, owns and / or operates television stations and digital assets in the United States. The company is headquartered in Atlanta, Georgia.
Saga Communications Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Saga Communications, Inc., a broadcast company, acquires, develops and operates broadcast properties in the United States. The company is headquartered in Grosse Pointe Farms, Michigan.
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