D-MARKET Electronic Services & Trading ADR (HEPS)vsMercadoLibre Inc. (MELI)
HEPS
D-MARKET Electronic Services & Trading ADR
$2.68
+0.37%
CONSUMER CYCLICAL · Cap: $756.32M
MELI
MercadoLibre Inc.
$1,639.47
+1.70%
CONSUMER CYCLICAL · Cap: $81.72B
Smart Verdict
WallStSmart Research — data-driven comparison
D-MARKET Electronic Services & Trading ADR generates 117% more annual revenue ($62.56B vs $28.89B). MELI leads profitability with a 6.9% profit margin vs -4.7%. MELI earns a higher WallStSmart Score of 62/100 (C+).
HEPS
Avoid34
out of 100
Grade: F
MELI
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for HEPS.
Margin of Safety
-654.6%
Fair Value
$267.44
Current Price
$1639.47
$1372.03 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Revenue surging 62.7% year-over-year
Every $100 of equity generates 36 in profit
Revenue surging 44.6% year-over-year
Large-cap with strong market position
Growing faster than its price suggests
Generating 4.8B in free cash flow
Areas to Watch
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -129.8% — below average capital efficiency
Currently unprofitable
Trading at 12.3x book value
6.9% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : HEPS
The strongest argument for HEPS centers on Price/Book, Revenue Growth. Revenue growth of 62.7% demonstrates continued momentum.
Bull Case : MELI
The strongest argument for MELI centers on Return on Equity, Revenue Growth, Market Cap. Revenue growth of 44.6% demonstrates continued momentum. PEG of 0.76 suggests the stock is reasonably priced for its growth.
Bear Case : HEPS
The primary concerns for HEPS are EPS Growth, Market Cap, Return on Equity.
Bear Case : MELI
The primary concerns for MELI are Price/Book, Profit Margin, Piotroski F-Score. A P/E of 41.0x leaves little room for execution misses.
Key Dynamics to Monitor
HEPS carries more volatility with a beta of 2.31 — expect wider price swings.
HEPS is growing revenue faster at 62.7% — sustainability is the question.
MELI generates stronger free cash flow (4.8B), providing more financial flexibility.
Monitor INTERNET RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
MELI scores higher overall (62/100 vs 34/100) and 44.6% revenue growth. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
D-MARKET Electronic Services & Trading ADR
CONSUMER CYCLICAL · INTERNET RETAIL · USA
D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi operates an e-commerce platform. The company is headquartered in Istanbul, Turkey.
MercadoLibre Inc.
CONSUMER CYCLICAL · INTERNET RETAIL · USA
MercadoLibre, Inc. operates online trading platforms in Latin America. The company is headquartered in Buenos Aires, Argentina.
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