Herc Holdings Inc (HRI)vsUnited Rentals Inc (URI)
HRI
Herc Holdings Inc
$106.72
+4.06%
INDUSTRIALS · Cap: $3.42B
URI
United Rentals Inc
$747.59
+0.10%
INDUSTRIALS · Cap: $47.52B
Smart Verdict
WallStSmart Research — data-driven comparison
United Rentals Inc generates 268% more annual revenue ($16.10B vs $4.38B). URI leads profitability with a 15.5% profit margin vs 0.0%. HRI appears more attractively valued with a PEG of 0.05. URI earns a higher WallStSmart Score of 63/100 (C+).
HRI
Buy60
out of 100
Grade: C+
URI
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-90305.0%
Fair Value
$0.20
Current Price
$106.72
$106.52 premium
Margin of Safety
-233.1%
Fair Value
$262.34
Current Price
$747.59
$485.25 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Revenue surging 27.1% year-over-year
Every $100 of equity generates 28 in profit
Strong operational efficiency at 25.2%
Areas to Watch
ROE of 0.1% — below average capital efficiency
0.0% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
2.8% revenue growth
Grey zone — moderate risk
Weak financial health signals
Earnings declined 1.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : HRI
The strongest argument for HRI centers on PEG Ratio, Price/Book, Revenue Growth. Revenue growth of 27.1% demonstrates continued momentum. PEG of 0.05 suggests the stock is reasonably priced for its growth.
Bull Case : URI
The strongest argument for URI centers on Return on Equity, Operating Margin. Profitability is solid with margins at 15.5% and operating margin at 25.2%. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : HRI
The primary concerns for HRI are Return on Equity, Profit Margin, Piotroski F-Score. A P/E of 3418.7x leaves little room for execution misses. Thin 0.0% margins leave little buffer for downturns.
Bear Case : URI
The primary concerns for URI are Revenue Growth, Altman Z-Score, Piotroski F-Score.
Key Dynamics to Monitor
HRI profiles as a growth stock while URI is a value play — different risk/reward profiles.
HRI carries more volatility with a beta of 1.71 — expect wider price swings.
HRI is growing revenue faster at 27.1% — sustainability is the question.
URI generates stronger free cash flow (577M), providing more financial flexibility.
Bottom Line
URI scores higher overall (63/100 vs 60/100), backed by strong 15.5% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Herc Holdings Inc
INDUSTRIALS · RENTAL & LEASING SERVICES · USA
Herc Holdings Inc. is an equipment rental provider primarily in the United States and internationally. The company is headquartered in Bonita Springs, Florida.
United Rentals Inc
INDUSTRIALS · RENTAL & LEASING SERVICES · USA
United Rentals, Inc. (NYSE: URI) is the world's largest equipment rental company, with about 13 percent of the North American market share as of 2019.
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