WallStSmart

Huazhu Group Ltd (HTHT)vsMarriott International Inc (MAR)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Huazhu Group Ltd generates 262% more annual revenue ($25.31B vs $6.98B). MAR leads profitability with a 37.2% profit margin vs 20.1%. HTHT appears more attractively valued with a PEG of 0.27. HTHT earns a higher WallStSmart Score of 80/100 (B+).

HTHT

Strong Buy

80

out of 100

Grade: B+

Growth: 8.0Profit: 8.5Value: 10.0Quality: 3.0
Piotroski: 5/9Altman Z: 0.92

MAR

Buy

55

out of 100

Grade: C-

Growth: 5.3Profit: 8.5Value: 7.3Quality: 5.3
Piotroski: 5/9Altman Z: 2.18
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

HTHTUndervalued (+51.0%)

Margin of Safety

+51.0%

Fair Value

$108.58

Current Price

$49.21

$59.37 discount

UndervaluedFair: $108.58Overvalued
MARSignificantly Overvalued (-303.4%)

Margin of Safety

-303.4%

Fair Value

$88.92

Current Price

$326.79

$237.87 premium

UndervaluedFair: $88.92Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

HTHT6 strengths · Avg: 8.8/10
PEG RatioValuation
0.2710/10

Growing faster than its price suggests

Return on EquityProfitability
40.6%10/10

Every $100 of equity generates 41 in profit

Profit MarginProfitability
20.1%9/10

Keeps 20 of every $100 in revenue as profit

Operating MarginProfitability
29.1%8/10

Strong operational efficiency at 29.1%

EPS GrowthGrowth
22.3%8/10

Earnings expanding 22.3% YoY

Free Cash FlowQuality
$3.15B8/10

Generating 3.2B in free cash flow

MAR3 strengths · Avg: 9.7/10
Profit MarginProfitability
37.2%10/10

Keeps 37 of every $100 in revenue as profit

Operating MarginProfitability
44.0%10/10

Strong operational efficiency at 44.0%

Market CapQuality
$85.93B9/10

Large-cap with strong market position

Areas to Watch

HTHT3 concerns · Avg: 2.3/10
Price/BookValuation
8.1x4/10

Trading at 8.1x book value

Altman Z-ScoreHealth
0.922/10

Distress zone — elevated risk

Debt/EquityHealth
3.131/10

Elevated debt levels

MAR3 concerns · Avg: 4.0/10
PEG RatioValuation
1.944/10

Expensive relative to growth rate

P/E RatioValuation
34.1x4/10

Premium valuation, high expectations priced in

EPS GrowthGrowth
1.6%4/10

1.6% earnings growth

Comparative Analysis Report

WallStSmart Research

Bull Case : HTHT

The strongest argument for HTHT centers on PEG Ratio, Return on Equity, Profit Margin. Profitability is solid with margins at 20.1% and operating margin at 29.1%. PEG of 0.27 suggests the stock is reasonably priced for its growth.

Bull Case : MAR

The strongest argument for MAR centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 37.2% and operating margin at 44.0%.

Bear Case : HTHT

The primary concerns for HTHT are Price/Book, Altman Z-Score, Debt/Equity. Debt-to-equity of 3.13 is elevated, increasing financial risk.

Bear Case : MAR

The primary concerns for MAR are PEG Ratio, P/E Ratio, EPS Growth.

Key Dynamics to Monitor

MAR carries more volatility with a beta of 1.10 — expect wider price swings.

HTHT is growing revenue faster at 8.3% — sustainability is the question.

HTHT generates stronger free cash flow (3.2B), providing more financial flexibility.

Monitor LODGING industry trends, competitive dynamics, and regulatory changes.

Bottom Line

HTHT scores higher overall (80/100 vs 55/100), backed by strong 20.1% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Huazhu Group Ltd

CONSUMER CYCLICAL · LODGING · China

Huazhu Group Limited, develops leased and owned, managed and franchised hotels mainly in the People's Republic of China. The company is headquartered in Shanghai, the People's Republic of China.

Visit Website →

Marriott International Inc

CONSUMER CYCLICAL · LODGING · USA

Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.

Want to dig deeper into these stocks?