Hilton Worldwide Holdings Inc (HLT)vsMarriott International Inc (MAR)
HLT
Hilton Worldwide Holdings Inc
$343.10
+1.46%
CONSUMER CYCLICAL · Cap: $79.02B
MAR
Marriott International Inc
$384.19
-0.85%
CONSUMER CYCLICAL · Cap: $105.64B
Smart Verdict
WallStSmart Research — data-driven comparison
Marriott International Inc generates 42% more annual revenue ($7.18B vs $5.07B). MAR leads profitability with a 36.0% profit margin vs 30.4%. HLT appears more attractively valued with a PEG of 1.72. HLT earns a higher WallStSmart Score of 62/100 (C+).
HLT
Buy62
out of 100
Grade: C+
MAR
Buy55
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 30 of every $100 in revenue as profit
Strong operational efficiency at 57.4%
Conservative balance sheet, low leverage
Large-cap with strong market position
Earnings expanding 35.0% YoY
Keeps 36 of every $100 in revenue as profit
Strong operational efficiency at 59.0%
Conservative balance sheet, low leverage
Large-cap with strong market position
Areas to Watch
Expensive relative to growth rate
ROE of 0.0% — below average capital efficiency
Premium valuation, high expectations priced in
Distress zone — elevated risk
Expensive relative to growth rate
1.7% earnings growth
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : HLT
The strongest argument for HLT centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 30.4% and operating margin at 57.4%. Revenue growth of 11.0% demonstrates continued momentum.
Bull Case : MAR
The strongest argument for MAR centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 36.0% and operating margin at 59.0%. Revenue growth of 12.6% demonstrates continued momentum.
Bear Case : HLT
The primary concerns for HLT are PEG Ratio, Return on Equity, P/E Ratio. A P/E of 52.9x leaves little room for execution misses.
Bear Case : MAR
The primary concerns for MAR are PEG Ratio, EPS Growth, P/E Ratio. A P/E of 42.0x leaves little room for execution misses.
Key Dynamics to Monitor
MAR carries more volatility with a beta of 1.10 — expect wider price swings.
MAR is growing revenue faster at 12.6% — sustainability is the question.
MAR generates stronger free cash flow (728M), providing more financial flexibility.
Monitor LODGING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
HLT scores higher overall (62/100 vs 55/100), backed by strong 30.4% margins and 11.0% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Hilton Worldwide Holdings Inc
CONSUMER CYCLICAL · LODGING · USA
Hilton Worldwide Holdings Inc., formerly Hilton Hotels Corporation, is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts.
Marriott International Inc
CONSUMER CYCLICAL · LODGING · USA
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.
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