Hilton Worldwide Holdings Inc (HLT)vsMarriott International Inc (MAR)
HLT
Hilton Worldwide Holdings Inc
$303.16
+1.08%
CONSUMER CYCLICAL · Cap: $69.71B
MAR
Marriott International Inc
$326.79
+0.77%
CONSUMER CYCLICAL · Cap: $85.93B
Smart Verdict
WallStSmart Research — data-driven comparison
Marriott International Inc generates 41% more annual revenue ($6.98B vs $4.95B). MAR leads profitability with a 37.2% profit margin vs 29.4%. HLT appears more attractively valued with a PEG of 1.38. MAR earns a higher WallStSmart Score of 55/100 (C-).
HLT
Buy52
out of 100
Grade: C-
MAR
Buy55
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-681.2%
Fair Value
$41.62
Current Price
$303.16
$261.54 premium
Margin of Safety
-303.4%
Fair Value
$88.92
Current Price
$326.79
$237.87 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Strong operational efficiency at 46.3%
Large-cap with strong market position
Keeps 29 of every $100 in revenue as profit
Keeps 37 of every $100 in revenue as profit
Strong operational efficiency at 44.0%
Large-cap with strong market position
Areas to Watch
ROE of 0.0% — below average capital efficiency
Premium valuation, high expectations priced in
Earnings declined 38.5%
Distress zone — elevated risk
Expensive relative to growth rate
Premium valuation, high expectations priced in
1.6% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : HLT
The strongest argument for HLT centers on Operating Margin, Market Cap, Profit Margin. Profitability is solid with margins at 29.4% and operating margin at 46.3%. PEG of 1.38 suggests the stock is reasonably priced for its growth.
Bull Case : MAR
The strongest argument for MAR centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 37.2% and operating margin at 44.0%.
Bear Case : HLT
The primary concerns for HLT are Return on Equity, P/E Ratio, EPS Growth. A P/E of 49.0x leaves little room for execution misses.
Bear Case : MAR
The primary concerns for MAR are PEG Ratio, P/E Ratio, EPS Growth.
Key Dynamics to Monitor
HLT carries more volatility with a beta of 1.12 — expect wider price swings.
HLT is growing revenue faster at 7.0% — sustainability is the question.
MAR generates stronger free cash flow (657M), providing more financial flexibility.
Monitor LODGING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
MAR scores higher overall (55/100 vs 52/100), backed by strong 37.2% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Hilton Worldwide Holdings Inc
CONSUMER CYCLICAL · LODGING · USA
Hilton Worldwide Holdings Inc., formerly Hilton Hotels Corporation, is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts.
Marriott International Inc
CONSUMER CYCLICAL · LODGING · USA
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.
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