Kraft Heinz Co (KHC)vsThe Magnum Ice Cream Company N.V. (MICC)
KHC
Kraft Heinz Co
$24.60
+0.86%
CONSUMER DEFENSIVE · Cap: $29.53B
MICC
The Magnum Ice Cream Company N.V.
$19.65
+0.77%
CONSUMER DEFENSIVE · Cap: $12.01B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 207% more annual revenue ($24.90B vs $8.10B). MICC leads profitability with a 2.2% profit margin vs -13.6%. MICC appears more attractively valued with a PEG of 0.72. KHC earns a higher WallStSmart Score of 57/100 (C).
KHC
Buy57
out of 100
Grade: C
MICC
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+14.7%
Fair Value
$29.30
Current Price
$24.60
$4.70 discount
Intrinsic value data unavailable for MICC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Growing faster than its price suggests
Areas to Watch
ROE of -9.4% — below average capital efficiency
Revenue declined 1.4%
Distress zone — elevated risk
Currently unprofitable
Trading at 9.6x book value
4.2% revenue growth
0.0% earnings growth
2.2% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : MICC
The strongest argument for MICC centers on PEG Ratio. PEG of 0.72 suggests the stock is reasonably priced for its growth.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, Altman Z-Score.
Bear Case : MICC
The primary concerns for MICC are Price/Book, Revenue Growth, EPS Growth. A P/E of 58.1x leaves little room for execution misses. Debt-to-equity of 3.56 is elevated, increasing financial risk.
Key Dynamics to Monitor
KHC profiles as a turnaround stock while MICC is a value play — different risk/reward profiles.
MICC is growing revenue faster at 4.2% — sustainability is the question.
KHC generates stronger free cash flow (893M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KHC scores higher overall (57/100 vs 48/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
The Magnum Ice Cream Company N.V.
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Magnum Ice Cream Company N.V. engages in ice cream business. The company is headquartered in Amsterdam, Noord-Holland, Netherlands.
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