Kraft Heinz Co (KHC)vsThe Magnum Ice Cream Company N.V. (MICC)
KHC
Kraft Heinz Co
$22.58
+0.49%
CONSUMER DEFENSIVE · Cap: $28.92B
MICC
The Magnum Ice Cream Company N.V.
$16.72
-0.48%
CONSUMER DEFENSIVE · Cap: $9.97B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 216% more annual revenue ($24.99B vs $7.91B). MICC leads profitability with a 3.7% profit margin vs -23.1%. MICC appears more attractively valued with a PEG of 0.69. KHC earns a higher WallStSmart Score of 61/100 (C+).
KHC
Buy61
out of 100
Grade: C+
MICC
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+16.4%
Fair Value
$29.90
Current Price
$22.58
$7.32 discount
Intrinsic value data unavailable for MICC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Strong operational efficiency at 20.7%
Every $100 of equity generates 85 in profit
Conservative balance sheet, low leverage
Growing faster than its price suggests
Areas to Watch
0.8% revenue growth
ROE of -13.7% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Moderate valuation
Trading at 14.2x book value
0.0% earnings growth
3.7% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Operating Margin. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : MICC
The strongest argument for MICC centers on Return on Equity, Debt/Equity, PEG Ratio. PEG of 0.69 suggests the stock is reasonably priced for its growth.
Bear Case : KHC
The primary concerns for KHC are Revenue Growth, Return on Equity, Altman Z-Score.
Bear Case : MICC
The primary concerns for MICC are P/E Ratio, Price/Book, EPS Growth. Thin 3.7% margins leave little buffer for downturns.
Key Dynamics to Monitor
KHC profiles as a turnaround stock while MICC is a value play — different risk/reward profiles.
KHC is growing revenue faster at 0.8% — sustainability is the question.
KHC generates stronger free cash flow (766M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KHC scores higher overall (61/100 vs 49/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
The Magnum Ice Cream Company N.V.
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Magnum Ice Cream Company N.V. engages in ice cream business. The company is headquartered in Amsterdam, Noord-Holland, Netherlands.
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