Kraft Heinz Co (KHC)vsUSANA Health Sciences Inc (USNA)
KHC
Kraft Heinz Co
$21.51
+0.89%
CONSUMER DEFENSIVE · Cap: $25.24B
USNA
USANA Health Sciences Inc
$17.20
+1.12%
CONSUMER DEFENSIVE · Cap: $313.95M
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 2596% more annual revenue ($24.94B vs $925.26M). USNA leads profitability with a 1.2% profit margin vs -23.4%. USNA appears more attractively valued with a PEG of 0.71. USNA earns a higher WallStSmart Score of 54/100 (C-).
KHC
Buy51
out of 100
Grade: C-
USNA
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for KHC.
Margin of Safety
-432.0%
Fair Value
$3.94
Current Price
$17.20
$13.26 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Reasonable price relative to book value
Growing faster than its price suggests
Areas to Watch
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
Moderate valuation
Smaller company, higher risk/reward
ROE of 2.0% — below average capital efficiency
1.2% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : USNA
The strongest argument for USNA centers on Price/Book, PEG Ratio. PEG of 0.71 suggests the stock is reasonably priced for its growth.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Bear Case : USNA
The primary concerns for USNA are P/E Ratio, Market Cap, Return on Equity. Thin 1.2% margins leave little buffer for downturns.
Key Dynamics to Monitor
KHC profiles as a turnaround stock while USNA is a value play — different risk/reward profiles.
USNA carries more volatility with a beta of 0.64 — expect wider price swings.
USNA is growing revenue faster at 5.9% — sustainability is the question.
KHC generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
USNA scores higher overall (54/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
USANA Health Sciences Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional and personal care products. The company is headquartered in Salt Lake City, Utah.
Compare with Other PACKAGED FOODS Stocks
Want to dig deeper into these stocks?