Kraft Heinz Co (KHC)vsUSANA Health Sciences Inc (USNA)
KHC
Kraft Heinz Co
$22.58
+0.49%
CONSUMER DEFENSIVE · Cap: $28.92B
USNA
USANA Health Sciences Inc
$17.46
-3.27%
CONSUMER DEFENSIVE · Cap: $366.86M
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 2599% more annual revenue ($24.99B vs $925.94M). USNA leads profitability with a 1.0% profit margin vs -23.1%. USNA appears more attractively valued with a PEG of 0.82. KHC earns a higher WallStSmart Score of 61/100 (C+).
KHC
Buy61
out of 100
Grade: C+
USNA
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+16.4%
Fair Value
$29.90
Current Price
$22.58
$7.32 discount
Intrinsic value data unavailable for USNA.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Strong operational efficiency at 20.7%
Reasonable price relative to book value
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
0.8% revenue growth
ROE of -13.7% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Premium valuation, high expectations priced in
0.3% revenue growth
Smaller company, higher risk/reward
ROE of 1.6% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Operating Margin. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : USNA
The strongest argument for USNA centers on Price/Book, Debt/Equity, Altman Z-Score. PEG of 0.82 suggests the stock is reasonably priced for its growth.
Bear Case : KHC
The primary concerns for KHC are Revenue Growth, Return on Equity, Altman Z-Score.
Bear Case : USNA
The primary concerns for USNA are P/E Ratio, Revenue Growth, Market Cap. Thin 1.0% margins leave little buffer for downturns.
Key Dynamics to Monitor
KHC profiles as a turnaround stock while USNA is a value play — different risk/reward profiles.
USNA carries more volatility with a beta of 0.77 — expect wider price swings.
KHC is growing revenue faster at 0.8% — sustainability is the question.
KHC generates stronger free cash flow (766M), providing more financial flexibility.
Bottom Line
KHC scores higher overall (61/100 vs 52/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
USANA Health Sciences Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional and personal care products. The company is headquartered in Salt Lake City, Utah.
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