The Coca-Cola Company (KO)vsNatures Sunshine Products Inc (NATR)
KO
The Coca-Cola Company
$88.29
+0.52%
CONSUMER DEFENSIVE · Cap: $379.87B
NATR
Natures Sunshine Products Inc
$13.55
-0.44%
CONSUMER DEFENSIVE · Cap: $239.47M
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 10088% more annual revenue ($50.13B vs $492.02M). KO leads profitability with a 28.6% profit margin vs 3.7%. NATR appears more attractively valued with a PEG of 2.00. KO earns a higher WallStSmart Score of 63/100 (C+).
KO
Buy63
out of 100
Grade: C+
NATR
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-40.1%
Fair Value
$63.02
Current Price
$88.29
$25.27 premium
Margin of Safety
-73.0%
Fair Value
$15.11
Current Price
$13.55
$1.56 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 40 in profit
Strong operational efficiency at 34.9%
Keeps 29 of every $100 in revenue as profit
Generating 5.1B in free cash flow
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Areas to Watch
Moderate valuation
Trading at 10.5x book value
Elevated debt levels
Expensive relative to growth rate
Expensive relative to growth rate
1.9% revenue growth
Smaller company, higher risk/reward
3.7% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 34.9%.
Bull Case : NATR
The strongest argument for NATR centers on Price/Book, Altman Z-Score, Debt/Equity.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Bear Case : NATR
The primary concerns for NATR are PEG Ratio, Revenue Growth, Market Cap. Thin 3.7% margins leave little buffer for downturns.
Key Dynamics to Monitor
KO profiles as a mature stock while NATR is a value play — different risk/reward profiles.
NATR carries more volatility with a beta of 0.85 — expect wider price swings.
KO is growing revenue faster at 6.7% — sustainability is the question.
KO generates stronger free cash flow (5.1B), providing more financial flexibility.
Bottom Line
KO scores higher overall (63/100 vs 48/100), backed by strong 28.6% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
Visit Website →Natures Sunshine Products Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company is headquartered in Lehi, Utah.
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