The Coca-Cola Company (KO)vsNatures Sunshine Products Inc (NATR)
KO
The Coca-Cola Company
$79.48
+0.11%
CONSUMER DEFENSIVE · Cap: $338.86B
NATR
Natures Sunshine Products Inc
$19.79
+0.56%
CONSUMER DEFENSIVE · Cap: $365.76M
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 9962% more annual revenue ($49.28B vs $489.79M). KO leads profitability with a 27.8% profit margin vs 4.1%. NATR appears more attractively valued with a PEG of 1.98. KO earns a higher WallStSmart Score of 65/100 (B-).
KO
Strong Buy65
out of 100
Grade: B-
NATR
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-29.0%
Fair Value
$61.61
Current Price
$79.48
$17.87 premium
Margin of Safety
-74.0%
Fair Value
$15.02
Current Price
$19.79
$4.77 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 41 in profit
Strong operational efficiency at 35.1%
Keeps 28 of every $100 in revenue as profit
Generating 1.8B in free cash flow
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Reasonable price relative to book value
Areas to Watch
Trading at 10.2x book value
Elevated debt levels
Expensive relative to growth rate
Expensive relative to growth rate
Smaller company, higher risk/reward
4.1% margin — thin
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.8% and operating margin at 35.1%. Revenue growth of 12.1% demonstrates continued momentum.
Bull Case : NATR
The strongest argument for NATR centers on Altman Z-Score, Debt/Equity, Price/Book.
Bear Case : KO
The primary concerns for KO are Price/Book, Debt/Equity, PEG Ratio.
Bear Case : NATR
The primary concerns for NATR are PEG Ratio, Market Cap, Profit Margin. Thin 4.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
KO profiles as a mature stock while NATR is a value play — different risk/reward profiles.
NATR carries more volatility with a beta of 0.95 — expect wider price swings.
KO is growing revenue faster at 12.1% — sustainability is the question.
KO generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
KO scores higher overall (65/100 vs 56/100), backed by strong 27.8% margins and 12.1% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
Visit Website →Natures Sunshine Products Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company is headquartered in Lehi, Utah.
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